Below is the answer and explanation for what should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions? What should be used to investigate why a line item isn’t ...
Below is the answer and explanation for what should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions? What should be used to investigate why a line item isn’t Read article →
Below is the answer and explanation for which two pacing scenarios represent spend-behavior that’s working as intended? Which two pacing scenarios represent spend-behavior that’s working as intended? Even pacing line item overspends in the first six hours, ...
Below is the answer and explanation for which two pacing scenarios represent spend-behavior that’s working as intended? Which two pacing scenarios represent spend-behavior that’s working as intended? Even pacing line item overspends in the first six hours, Read article →
Below is the answer and explanation for what are two ways to check why a private deal is not running? What are two ways to check why a private deal is not running? Search the history logs ...
Below is the answer and explanation for what are two ways to check why a private deal is not running? What are two ways to check why a private deal is not running? Search the history logs Read article →
Below is the answer and explanation for how can a group of URLs be excluded across advertisers? How can a group of URLs be excluded across advertisers? Create a channel of URLs and exclude it in advertiser ...
Below is the answer and explanation for how can a group of URLs be excluded across advertisers? How can a group of URLs be excluded across advertisers? Create a channel of URLs and exclude it in advertiser Read article →
Below is the answer and explanation for to access a first-party audience list from a floodlight tag in display & video 360, what step should be taken in campaign manager? To access a first-party audience list from ...
Below is the answer and explanation for to access a first-party audience list from a floodlight tag in display & video 360, what step should be taken in campaign manager? To access a first-party audience list from Read article →
Below is the answer and explanation for how can a campaign be activated after creating it? How can a campaign be activated after creating it? Upload a campaign structured data file with “live” in the status column. ...
Below is the answer and explanation for how can a campaign be activated after creating it? How can a campaign be activated after creating it? Upload a campaign structured data file with “live” in the status column. Read article →
Below is the answer and explanation for what timezone is applied to inline charts and metrics data? What timezone is applied to inline charts and metrics data? The user's timezone. US Pacific timezone. The advertiser's timezone. ✅ ...
Below is the answer and explanation for what timezone is applied to inline charts and metrics data? What timezone is applied to inline charts and metrics data? The user's timezone. US Pacific timezone. The advertiser's timezone. ✅ Read article →
Below is the answer and explanation for what are two ways to make bulk changes within display & video 360 campaigns? What are two ways to make bulk changes within display & video 360 campaigns? Update within ...
Below is the answer and explanation for what are two ways to make bulk changes within display & video 360 campaigns? What are two ways to make bulk changes within display & video 360 campaigns? Update within Read article →
Below is the answer and explanation for what data cannot be evaluated with a standard or general performance report? What data cannot be evaluated with a standard or general performance report? View ability metrics across each IO ...
Below is the answer and explanation for what data cannot be evaluated with a standard or general performance report? What data cannot be evaluated with a standard or general performance report? View ability metrics across each IO Read article →
Below is the answer and explanation for which exchanges have their own creative audit process? Which exchanges have their own creative audit process? Every exchange has its own creative audit process. Google ads manager only. Ad roll, ...
Below is the answer and explanation for which exchanges have their own creative audit process? Which exchanges have their own creative audit process? Every exchange has its own creative audit process. Google ads manager only. Ad roll, Read article →
Below is the answer and explanation for how can a profit margin be applied to the revenue metric? How can a profit margin be applied to the revenue metric? Assign the pixel to a line item's conversion ...
Below is the answer and explanation for how can a profit margin be applied to the revenue metric? How can a profit margin be applied to the revenue metric? Assign the pixel to a line item's conversion Read article →
Below is the answer and explanation for which ad formats cannot be assigned to a single line item? Which ad formats cannot be assigned to a single line item? Image and HTML5. True view and video. ✅ ...
Below is the answer and explanation for which ad formats cannot be assigned to a single line item? Which ad formats cannot be assigned to a single line item? Image and HTML5. True view and video. ✅ Read article →
Below is the answer and explanation for to send data from campaign manager to display & video 360, what initial step should be taken? To send data from campaign manager to display & video 360, what initial ...
Below is the answer and explanation for to send data from campaign manager to display & video 360, what initial step should be taken? To send data from campaign manager to display & video 360, what initial Read article →
Below is the answer and explanation for where do users spend the most time when on mobile devices? Where do users spend the most time when on mobile devices? Websites. Apps and websites equally. Phone calls. Apps. ...
Below is the answer and explanation for where do users spend the most time when on mobile devices? Where do users spend the most time when on mobile devices? Websites. Apps and websites equally. Phone calls. Apps. Read article →
Below is the answer and explanation for which two views show the revenue and conversion metrics for line items? Which two views show the revenue and conversion metrics for line items? Quality view. Optimization view. ✅ Performance ...
Below is the answer and explanation for which two views show the revenue and conversion metrics for line items? Which two views show the revenue and conversion metrics for line items? Quality view. Optimization view. ✅ Performance Read article →
Below is the answer and explanation for what report can help verify if pixels load correctly on a webpage? What report can help verify if pixels load correctly on a webpage? Gross rating points. Reach. Inventory availability. ...
Below is the answer and explanation for what report can help verify if pixels load correctly on a webpage? What report can help verify if pixels load correctly on a webpage? Gross rating points. Reach. Inventory availability. Read article →
Below is the answer and explanation for when creating a new true view campaign, how long should be allocated for creative review? When creating a new true view campaign, how long should be allocated for creative review? ...
Below is the answer and explanation for when creating a new true view campaign, how long should be allocated for creative review? When creating a new true view campaign, how long should be allocated for creative review? Read article →
Below is the answer and explanation for when is a “view” counted for true view campaigns? When is a “view” counted for true view campaigns? Each time the user clicks or watches 30 seconds or the entire ...
Below is the answer and explanation for when is a “view” counted for true view campaigns? When is a “view” counted for true view campaigns? Each time the user clicks or watches 30 seconds or the entire Read article →
Below is the answer and explanation for to activate the creative approvals process for a new creative, what step must be taken? To activate the creative approvals process for a new creative, what step must be taken? ...
Below is the answer and explanation for to activate the creative approvals process for a new creative, what step must be taken? To activate the creative approvals process for a new creative, what step must be taken? Read article →
Below is the answer and explanation for for deals, which tool can be used to identify if the correct creative sizes are sent with the bid request? For deals, which tool can be used to identify if ...
Below is the answer and explanation for for deals, which tool can be used to identify if the correct creative sizes are sent with the bid request? For deals, which tool can be used to identify if Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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