Below is the answer and explanation for what step should be taken to determine which creatives had the lowest eCPM over the last month? What step should be taken to determine which creatives had the lowest eCPM ...
Below is the answer and explanation for what step should be taken to determine which creatives had the lowest eCPM over the last month? What step should be taken to determine which creatives had the lowest eCPM Read article →
Below is the answer and explanation for what step should be taken to track and secure a programmatic deal with a publisher? What step should be taken to track and secure a programmatic deal with a publisher? ...
Below is the answer and explanation for what step should be taken to track and secure a programmatic deal with a publisher? What step should be taken to track and secure a programmatic deal with a publisher? Read article →
Below is the answer and explanation for what is the result of using a VPAID tag instead of a VAST tag when running video ads? What is the result of using a VPAID tag instead of a ...
Below is the answer and explanation for what is the result of using a VPAID tag instead of a VAST tag when running video ads? What is the result of using a VPAID tag instead of a Read article →
Below is the answer and explanation for what steps should be taken at the advertiser level to run true view? What steps should be taken at the advertiser level to run true view? Enable true view in ...
Below is the answer and explanation for what steps should be taken at the advertiser level to run true view? What steps should be taken at the advertiser level to run true view? Enable true view in Read article →
Below is the answer and explanation for what step would an advertiser take to target a list of email addresses? What step would an advertiser take to target a list of email addresses? Create a customer match ...
Below is the answer and explanation for what step would an advertiser take to target a list of email addresses? What step would an advertiser take to target a list of email addresses? Create a customer match Read article →
Below is the answer and explanation for where can a preferred deal be assigned? Where can a preferred deal be assigned? In the line item's audience targeting. In the line item's creative assignment. In the partner settings, ...
Below is the answer and explanation for where can a preferred deal be assigned? Where can a preferred deal be assigned? In the line item's audience targeting. In the line item's creative assignment. In the partner settings, Read article →
Below is the answer and explanation for which three statements about machine learning are true? Which three statements about machine learning are true? Machine learning will eventually develop to a level where it can replace advertisers entirely. ...
Below is the answer and explanation for which three statements about machine learning are true? Which three statements about machine learning are true? Machine learning will eventually develop to a level where it can replace advertisers entirely. Read article →
Below is the answer and explanation for what is one way to control ad frequencies across multiple insertion orders? What is one way to control ad frequencies across multiple insertion orders? Set campaign-level frequency caps. ✅ Assign ...
Below is the answer and explanation for what is one way to control ad frequencies across multiple insertion orders? What is one way to control ad frequencies across multiple insertion orders? Set campaign-level frequency caps. ✅ Assign Read article →
Below is the answer and explanation for what format cannot share a frequency cap with other media formats? What format cannot share a frequency cap with other media formats? Native. True View. ✅ Video. Display. Correct answer ...
Below is the answer and explanation for what format cannot share a frequency cap with other media formats? What format cannot share a frequency cap with other media formats? Native. True View. ✅ Video. Display. Correct answer Read article →
Below is the answer and explanation for what percentage of the daily budget is applied when using “ahead” pacing? What percentage of the daily budget is applied when using “ahead” pacing? 120% of the daily budget, based ...
Below is the answer and explanation for what percentage of the daily budget is applied when using “ahead” pacing? What percentage of the daily budget is applied when using “ahead” pacing? 120% of the daily budget, based Read article →
Below is the answer and explanation for why might a shopper prefer to make a purchase using a retail app rather than a retail website? Why might a shopper prefer to make a purchase using a retail ...
Below is the answer and explanation for why might a shopper prefer to make a purchase using a retail app rather than a retail website? Why might a shopper prefer to make a purchase using a retail Read article →
Below is the answer and explanation for what ad format cannot run with even pacing set on the insertion order? What ad format cannot run with even pacing set on the insertion order? Display. Native. True view. ...
Below is the answer and explanation for what ad format cannot run with even pacing set on the insertion order? What ad format cannot run with even pacing set on the insertion order? Display. Native. True view. Read article →
Below is the answer and explanation for what are two ways to troubleshoot a non-spending line item? What are two ways to troubleshoot a non-spending line item? Adjust the partner revenue model. Check the line item's Impression ...
Below is the answer and explanation for what are two ways to troubleshoot a non-spending line item? What are two ways to troubleshoot a non-spending line item? Adjust the partner revenue model. Check the line item's Impression Read article →
Below is the answer and explanation for Maria completed the “headline” section of her text assets and now needs to complete the “description” section. Which factors must Maria consider? Maria completed the “headline” section of her text ...
Below is the answer and explanation for Maria completed the “headline” section of her text assets and now needs to complete the “description” section. Which factors must Maria consider? Maria completed the “headline” section of her text Read article →
Below is the answer and explanation for what step would be taken to verify that conversion pixels are implemented and load correctly? What step would be taken to verify that conversion pixels are implemented and load correctly? ...
Below is the answer and explanation for what step would be taken to verify that conversion pixels are implemented and load correctly? What step would be taken to verify that conversion pixels are implemented and load correctly? Read article →
Below is the answer and explanation for what step should be taken to assign an advertiser to a preferred deal when creating a new inventory source? What step should be taken to assign an advertiser to a ...
Below is the answer and explanation for what step should be taken to assign an advertiser to a preferred deal when creating a new inventory source? What step should be taken to assign an advertiser to a Read article →
Below is the answer and explanation for Tina’s an experienced account manager who enjoys overseeing the details of her Google ads campaigns. She struggles with leaving the majority of campaign management to machine learning in app campaigns. ...
Below is the answer and explanation for Tina’s an experienced account manager who enjoys overseeing the details of her Google ads campaigns. She struggles with leaving the majority of campaign management to machine learning in app campaigns. Read article →
Below is the answer and explanation for which two objectives can be selected as a campaign goal? Which two objectives can be selected as a campaign goal? Re-market to existing customers. Drive offline or in-store sales. ✅ ...
Below is the answer and explanation for which two objectives can be selected as a campaign goal? Which two objectives can be selected as a campaign goal? Re-market to existing customers. Drive offline or in-store sales. ✅ Read article →
Below is the answer a explanation for what two things are essential for a Google app campaign to run smoothly and successfully? What two things are essential for a Google app campaign to run smoothly and successfully? ...
Below is the answer a explanation for what two things are essential for a Google app campaign to run smoothly and successfully? What two things are essential for a Google app campaign to run smoothly and successfully? Read article →
Below is the answer and explanation for which three settings could prevent deals from meeting their ad-serving goals? Which three settings could prevent deals from meeting their ad-serving goals? VAST and VPAID creatives that are approved. Geo ...
Below is the answer and explanation for which three settings could prevent deals from meeting their ad-serving goals? Which three settings could prevent deals from meeting their ad-serving goals? VAST and VPAID creatives that are approved. Geo Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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