Below is the answer and explanation for which ad extensions can serve automatically? Which ad extensions can serve automatically? Message, call out, and structured snippets. Promotion, call out, and site link extensions. Site link, location, and call ...
Below is the answer and explanation for which ad extensions can serve automatically? Which ad extensions can serve automatically? Message, call out, and structured snippets. Promotion, call out, and site link extensions. Site link, location, and call Read article →
Below is the answer and explanation for what impact has machine learning made on the marketing industry? What impact has machine learning made on the marketing industry? Advertising agencies are slowing down their recruitment efforts as the ...
Below is the answer and explanation for what impact has machine learning made on the marketing industry? What impact has machine learning made on the marketing industry? Advertising agencies are slowing down their recruitment efforts as the Read article →
Below is the answer and explanation for if an advertiser doesn’t want to add re-marketing tags to a website, why would customer match be a good fit for them? If an advertiser doesn’t want to add re-marketing ...
Below is the answer and explanation for if an advertiser doesn’t want to add re-marketing tags to a website, why would customer match be a good fit for them? If an advertiser doesn’t want to add re-marketing Read article →
Below is the answer and explanation for which of the following can be customized with audience signals to make search campaigns more efficient? Which of the following can be customized with audience signals to make search campaigns ...
Below is the answer and explanation for which of the following can be customized with audience signals to make search campaigns more efficient? Which of the following can be customized with audience signals to make search campaigns Read article →
Below is the answer and explanation for what is a valid recommendation that the performance planner can provide? What is a valid recommendation that the performance planner can provide? Create alternative versions of best performing ad variations. ...
Below is the answer and explanation for what is a valid recommendation that the performance planner can provide? What is a valid recommendation that the performance planner can provide? Create alternative versions of best performing ad variations. Read article →
Below is the answer and explanation for Luca is preparing to run a Google app campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond? Luca ...
Below is the answer and explanation for Luca is preparing to run a Google app campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond? Luca Read article →
Below is the answer and explanation for why is using the performance targets feature after utilizing the performance planner recommended? Why is using the performance targets feature after utilizing the performance planner recommended? This practice allows you ...
Below is the answer and explanation for why is using the performance targets feature after utilizing the performance planner recommended? Why is using the performance targets feature after utilizing the performance planner recommended? This practice allows you Read article →
Below is the answer and explanation for which of the following goals can you achieve for your marketing campaign by using automated bidding? Which of the following goals can you achieve for your marketing campaign by using ...
Below is the answer and explanation for which of the following goals can you achieve for your marketing campaign by using automated bidding? Which of the following goals can you achieve for your marketing campaign by using Read article →
Below is the answer and explanation for how does asset variety help with reach? How does asset variety help with reach? Increased asset variety lets ads show only on YouTube. Increased asset variety lets ads be more ...
Below is the answer and explanation for how does asset variety help with reach? How does asset variety help with reach? Increased asset variety lets ads show only on YouTube. Increased asset variety lets ads be more Read article →
Below is the answer and explanation for what can the performance planner assist you with? What can the performance planner assist you with? To create an optimized copy of your existing campaign, so that it can be ...
Below is the answer and explanation for what can the performance planner assist you with? What can the performance planner assist you with? To create an optimized copy of your existing campaign, so that it can be Read article →
Below is the answer and explanation for what report might help identify countries in which an app is getting visitors, but isn’t yet localized? What report might help identify countries in which an app is getting visitors, ...
Below is the answer and explanation for what report might help identify countries in which an app is getting visitors, but isn’t yet localized? What report might help identify countries in which an app is getting visitors, Read article →
Below is the answer and explanation for Hank wants to use a “maximize conversions” campaign with the performance planner. Which recommendation can be provided to Hank by the performance planner? Hank wants to use a “maximize conversions” ...
Below is the answer and explanation for Hank wants to use a “maximize conversions” campaign with the performance planner. Which recommendation can be provided to Hank by the performance planner? Hank wants to use a “maximize conversions” Read article →
Below is the answer and explanation for what kind of positive impact will machine learning have on the advertising industry? What kind of positive impact will machine learning have on the advertising industry? Machine learning creates company ...
Below is the answer and explanation for what kind of positive impact will machine learning have on the advertising industry? What kind of positive impact will machine learning have on the advertising industry? Machine learning creates company Read article →
Below is the answer and explanation for which of the following is a core benefit of Google ads automated bidding? Which of the following is a core benefit of Google ads automated bidding? User ID-based bidding. Impression ...
Below is the answer and explanation for which of the following is a core benefit of Google ads automated bidding? Which of the following is a core benefit of Google ads automated bidding? User ID-based bidding. Impression Read article →
Below is the answer and explanation for what inventory sources allow for exclusive publisher partnerships? What inventory sources allow for exclusive publisher partnerships? Preferred deals and private auctions. ✅ Automatic deals and private auctions. Automatic deals and ...
Below is the answer and explanation for what inventory sources allow for exclusive publisher partnerships? What inventory sources allow for exclusive publisher partnerships? Preferred deals and private auctions. ✅ Automatic deals and private auctions. Automatic deals and Read article →
Below is the answer and explanation for Angela is explaining the advantages of machine learning in Google app campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? Angela is ...
Below is the answer and explanation for Angela is explaining the advantages of machine learning in Google app campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? Angela is Read article →
Below is the answer and explanation for how is the daily budget calculated for an insertion order with flight even pacing? How is the daily budget calculated for an insertion order with flight even pacing? The campaign's ...
Below is the answer and explanation for how is the daily budget calculated for an insertion order with flight even pacing? How is the daily budget calculated for an insertion order with flight even pacing? The campaign's Read article →
Below is the answer and explanation for Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To ...
Below is the answer and explanation for Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To Read article →
Below is the answer and explanation for Alex read a lot about Google app campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google ads interface? ...
Below is the answer and explanation for Alex read a lot about Google app campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google ads interface? Read article →
Below is the answer and explanation for where are video ads hosted for a true view campaign? Where are video ads hosted for a true view campaign? Through a third-party video hosting tool. On display & video ...
Below is the answer and explanation for where are video ads hosted for a true view campaign? Where are video ads hosted for a true view campaign? Through a third-party video hosting tool. On display & video Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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