Below is the answer and explanation for what’s the advantage to identifying app users with high lifetime value in a Google app campaign? What’s the advantage to identifying app users with high lifetime value in a Google ...
Below is the answer and explanation for what’s the advantage to identifying app users with high lifetime value in a Google app campaign? What’s the advantage to identifying app users with high lifetime value in a Google Read article →
Below is the answer and explanation for Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should ...
Below is the answer and explanation for Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should Read article →
Below is the answer and explanation for in which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? Which two scenarios would it make sense for the advertiser to ...
Below is the answer and explanation for in which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? Which two scenarios would it make sense for the advertiser to Read article →
Below is the answer and explanation for after running a Google search ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google ads recommendations page and notices ...
Below is the answer and explanation for after running a Google search ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google ads recommendations page and notices Read article →
Below is the answer and explanation for Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet ...
Below is the answer and explanation for Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet Read article →
Below is the answer and explanation for Gordon is running a Google app campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine ...
Below is the answer and explanation for Gordon is running a Google app campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine Read article →
Below is the answer and explanation for Claire understands the impact an app store listing can have on her Google app campaign. She wants to partner with the developer team to optimize the listing, so users who ...
Below is the answer and explanation for Claire understands the impact an app store listing can have on her Google app campaign. She wants to partner with the developer team to optimize the listing, so users who Read article →
Below is the answer and explanation for Rina has heard the term quality score mentioned before and is interested to learn what it actually is. Which statement describes quality score? Rina has heard the term quality score ...
Below is the answer and explanation for Rina has heard the term quality score mentioned before and is interested to learn what it actually is. Which statement describes quality score? Rina has heard the term quality score Read article →
Below is the answer and explanation for what’s the maximum number of localized store listing experiments that can be run at once in Google play? What’s the maximum number of localized store listing experiments that can be ...
Below is the answer and explanation for what’s the maximum number of localized store listing experiments that can be run at once in Google play? What’s the maximum number of localized store listing experiments that can be Read article →
Below is the answer and explanation for Michelle recently launched a new product called **wonder boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google ads but only for ...
Below is the answer and explanation for Michelle recently launched a new product called **wonder boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google ads but only for Read article →
Below is the answer and explanation for Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-in-class app analytics solution? Dennis understands ...
Below is the answer and explanation for Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-in-class app analytics solution? Dennis understands Read article →
Below is the answer and explanation for Shayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer One Stop. She has the One Stop app installed ...
Below is the answer and explanation for Shayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer One Stop. She has the One Stop app installed Read article →
Below is the answer and explanation for what’s usually the last touch point at which you might influence a user’s decision to install your app? What’s usually the last touch point at which you might influence a ...
Below is the answer and explanation for what’s usually the last touch point at which you might influence a user’s decision to install your app? What’s usually the last touch point at which you might influence a Read article →
Below is the answer and explanation for what’s an example of an effective call out extension? What’s an example of an effective call out extension? Send us a text for more information. Learn more about us. Contact ...
Below is the answer and explanation for what’s an example of an effective call out extension? What’s an example of an effective call out extension? Send us a text for more information. Learn more about us. Contact Read article →
Below is the answer and explanation for ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions? Ideally, what’s the minimum number of values you should aim for per ...
Below is the answer and explanation for ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions? Ideally, what’s the minimum number of values you should aim for per Read article →
Below is the answer and explanation for what are the three tracking solutions for Google app campaigns? What are the three tracking solutions for Google app campaigns? Google app analytics for advertisers, app attribution partners, Google play ...
Below is the answer and explanation for what are the three tracking solutions for Google app campaigns? What are the three tracking solutions for Google app campaigns? Google app analytics for advertisers, app attribution partners, Google play Read article →
Below is the answer and explanation for what’s the advantage to identifying app users with high lifetime value in a Google app campaign? What’s the advantage to identifying app users with high lifetime value in a Google ...
Below is the answer and explanation for what’s the advantage to identifying app users with high lifetime value in a Google app campaign? What’s the advantage to identifying app users with high lifetime value in a Google Read article →
Below is the answer and explanation and explanation for Bob’s electronics company has quite a buzz around a new television they’re launching, called ultra view 1000. This television is equipped with an accessibility feature that lets voice ...
Below is the answer and explanation and explanation for Bob’s electronics company has quite a buzz around a new television they’re launching, called ultra view 1000. This television is equipped with an accessibility feature that lets voice Read article →
Below is the answer and explanation for Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. ...
Below is the answer and explanation for Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. Read article →
Below is the answer and explanation for Brenda’s working on improving a Google search ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad ...
Below is the answer and explanation for Brenda’s working on improving a Google search ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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