Below is the answer and explanation for the question in a bumper ad, how much time is usually required to stick the landing? In a bumper ad, how much time is usually required to stick the landing? ...
Below is the answer and explanation for the question in a bumper ad, how much time is usually required to stick the landing? In a bumper ad, how much time is usually required to stick the landing? Read article →
Below is the answer and explanation for the question Marta wants to create a TrueView for action campaign to grow sales of her products. She knows her history with YouTube conversions will determine which smart bidding option ...
Below is the answer and explanation for the question Marta wants to create a TrueView for action campaign to grow sales of her products. She knows her history with YouTube conversions will determine which smart bidding option Read article →
Below is the answer and explanation for the question Jana is building new creatives for her Youtube campaign, following the ABCDs of YouTube advertising. Her creatives use real people in a fast-paced setting to attract viewers. Audio ...
Below is the answer and explanation for the question Jana is building new creatives for her Youtube campaign, following the ABCDs of YouTube advertising. Her creatives use real people in a fast-paced setting to attract viewers. Audio Read article →
Below is the answer and explanation for the question users choose YouTube because it allows them to join an online community. This allows YouTube advertisers to reach these users much more effectively. What are two other reasons ...
Below is the answer and explanation for the question users choose YouTube because it allows them to join an online community. This allows YouTube advertisers to reach these users much more effectively. What are two other reasons Read article →
Below is the answer and explanation for the question Myra’s newest client uses a CRM to keep track of customer information. They’d like to use this data to engage past customers with a YouTube campaign promoting their ...
Below is the answer and explanation for the question Myra’s newest client uses a CRM to keep track of customer information. They’d like to use this data to engage past customers with a YouTube campaign promoting their Read article →
Below is the answer and explanation for the question Google created the ABCDs of YouTube to help advertisers get the most from their creatives. You attract attention from the beginning, brand naturally and meaningfully, and connect with ...
Below is the answer and explanation for the question Google created the ABCDs of YouTube to help advertisers get the most from their creatives. You attract attention from the beginning, brand naturally and meaningfully, and connect with Read article →
Below is the answer and explanation for the question Iryna is creating a six-second bumper ad for YouTube and wants to follow Google’s best practices. She’s planning to use her product in the video along with her ...
Below is the answer and explanation for the question Iryna is creating a six-second bumper ad for YouTube and wants to follow Google’s best practices. She’s planning to use her product in the video along with her Read article →
Below is the answer and explanation for the question Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as ...
Below is the answer and explanation for the question Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as Read article →
Below is the answer and explanation for the question Brandon’s new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to ...
Below is the answer and explanation for the question Brandon’s new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to Read article →
Below is the answer and explanation for the question which type of Google audience signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move? Which type of ...
Below is the answer and explanation for the question which type of Google audience signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move? Which type of Read article →
Below is the answer and explanation for the question YouTube analytics provides insights from the moment you upload a video. Which three basic questions about who’s watching your client’s content will it answer with a single click? ...
Below is the answer and explanation for the question YouTube analytics provides insights from the moment you upload a video. Which three basic questions about who’s watching your client’s content will it answer with a single click? Read article →
Below is the answer and explanation for the question Yvette’s YouTube advertising client owns a boutique offering an exclusive line of designer handbags. She’d like to drive purchases of these handbags using YouTube. Which YouTube format would ...
Below is the answer and explanation for the question Yvette’s YouTube advertising client owns a boutique offering an exclusive line of designer handbags. She’d like to drive purchases of these handbags using YouTube. Which YouTube format would Read article →
Below is the answer and explanation for the question وhich of YouTube’s awareness ad formats uses a skippable in-stream format? Which of YouTube’s awareness ad formats uses a skippable in-stream format? Outstream video Video masthead Bumper ads ...
Below is the answer and explanation for the question وhich of YouTube’s awareness ad formats uses a skippable in-stream format? Which of YouTube’s awareness ad formats uses a skippable in-stream format? Outstream video Video masthead Bumper ads Read article →
Below is the answer and explanation for the question Janelle mentions to a new advertiser that innovations in the YouTube platform are helping users discover more relevant content. What are two of these innovations? (choose two.) select ...
Below is the answer and explanation for the question Janelle mentions to a new advertiser that innovations in the YouTube platform are helping users discover more relevant content. What are two of these innovations? (choose two.) select Read article →
Below is the answer and explanation for the question which TrueView ad format is optimized for lift in ad recall? Which TrueView ad format is optimized for lift in ad recall? TrueView for action TrueView discovery TrueView ...
Below is the answer and explanation for the question which TrueView ad format is optimized for lift in ad recall? Which TrueView ad format is optimized for lift in ad recall? TrueView for action TrueView discovery TrueView Read article →
Below is the answer and explanation for the question audiences with the strongest level of intent are the most open to being influenced by your message. Which audience is made up of people who’ve on Google before ...
Below is the answer and explanation for the question audiences with the strongest level of intent are the most open to being influenced by your message. Which audience is made up of people who’ve on Google before Read article →
Below is the answer for the question creators choose YouTube for the freedom it gives them to use cutting-edge innovations to reach billions of people worldwide and make a living doing what they love. How does YouTube ...
Below is the answer for the question creators choose YouTube for the freedom it gives them to use cutting-edge innovations to reach billions of people worldwide and make a living doing what they love. How does YouTube Read article →
Below is the answer and explanation for the question which value proposition do custom intent audiences offer advertisers? Which value proposition do custom intent audiences offer advertisers? Among potential customers. They extend the reach of display campaigns ...
Below is the answer and explanation for the question which value proposition do custom intent audiences offer advertisers? Which value proposition do custom intent audiences offer advertisers? Among potential customers. They extend the reach of display campaigns Read article →
Below is the answer and explanation for the question what are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube? What are the four video ad sequencing frameworks advertisers can use ...
Below is the answer and explanation for the question what are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube? What are the four video ad sequencing frameworks advertisers can use Read article →
Below is the answer for the question match the YouTube customer with the Google audience signal type that helps advertisers connect with that customer. Match the YouTube customer with the Google Audience Signal type that helps advertisers ...
Below is the answer for the question match the YouTube customer with the Google audience signal type that helps advertisers connect with that customer. Match the YouTube customer with the Google Audience Signal type that helps advertisers Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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