Below is the answer and explanation for the question a YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by smart bidding with intent-rich audiences ...
Below is the answer and explanation for the question a YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by smart bidding with intent-rich audiences Read article →
Below is the answer and explanation for the question what report should you produce in YouTube analytics to see where viewers found your brand’s content? What report should you produce in YouTube analytics to see where viewers ...
Below is the answer and explanation for the question what report should you produce in YouTube analytics to see where viewers found your brand’s content? What report should you produce in YouTube analytics to see where viewers Read article →
Below is the answer and explanation for the question Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ...
Below is the answer and explanation for the question Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of Read article →
Below is the answer and explanation for the question of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget? Of the ...
Below is the answer and explanation for the question of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget? Of the Read article →
Below is the answer and explanation for the question which video format is available on Google video partners? Which video format is available on Google video partners? TrueView discovery Video masthead YouTube home feed TrueView in-stream and TrueView for ...
Below is the answer and explanation for the question which video format is available on Google video partners? Which video format is available on Google video partners? TrueView discovery Video masthead YouTube home feed TrueView in-stream and TrueView for Read article →
Below is the answer and explanation for the question the YouTube masthead is effective for advertisers with which goal? The YouTube masthead is effective for advertisers with which goal? Conduct a long-term campaign at a reasonable cost. ...
Below is the answer and explanation for the question the YouTube masthead is effective for advertisers with which goal? The YouTube masthead is effective for advertisers with which goal? Conduct a long-term campaign at a reasonable cost. Read article →
Below is the answer and explanation for the question you want to use video ad sequencing frameworks. What’s one important data signal to keep in mind when creating your YouTube campaign? You want to use video ad ...
Below is the answer and explanation for the question you want to use video ad sequencing frameworks. What’s one important data signal to keep in mind when creating your YouTube campaign? You want to use video ad Read article →
Below is the answer and explanation for the question Google video partners are partnerships formed through which ad service? Google video partners are partnerships formed through which ad service? Google search ads Google analytics 360 Google marketing ...
Below is the answer and explanation for the question Google video partners are partnerships formed through which ad service? Google video partners are partnerships formed through which ad service? Google search ads Google analytics 360 Google marketing Read article →
Below is the answer and explanation for the question As a YouTube creator, kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him ...
Below is the answer and explanation for the question As a YouTube creator, kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him Read article →
Below is the answer and explanation for the question using custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of custom Intent audiences? Using custom Intent audiences allows brands to drive action ...
Below is the answer and explanation for the question using custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of custom Intent audiences? Using custom Intent audiences allows brands to drive action Read article →
Below is the answer and explanation for the question what’s a key benefit of bumper ads? What’s a key benefit of bumper ads? High signal value Reach to outside sites Low skip rate High audience attention ✅ ...
Below is the answer and explanation for the question what’s a key benefit of bumper ads? What’s a key benefit of bumper ads? High signal value Reach to outside sites Low skip rate High audience attention ✅ Read article →
Below is the answer and explanation for the question which statement is true about bumper ads? Which statement is true about bumper ads? They can be purchased through Google Ads or Google Preferred. ✅ They’re designed for ...
Below is the answer and explanation for the question which statement is true about bumper ads? Which statement is true about bumper ads? They can be purchased through Google Ads or Google Preferred. ✅ They’re designed for Read article →
Below is the answer and explanation for the question which statement is true about non-skippable in-stream ads? Which statement is true about non-skippable in-stream ads? Non-skippable in-stream ads are available on YouTube and Google Maps. Non-skippable in-stream ...
Below is the answer and explanation for the question which statement is true about non-skippable in-stream ads? Which statement is true about non-skippable in-stream ads? Non-skippable in-stream ads are available on YouTube and Google Maps. Non-skippable in-stream Read article →
Below is the answer and explanation for the question creators choose YouTube for its reach and the infrastructure of innovation the platform is committed to building. What are two other reason creators choose YouTube? (Choose 2.) Select ...
Below is the answer and explanation for the question creators choose YouTube for its reach and the infrastructure of innovation the platform is committed to building. What are two other reason creators choose YouTube? (Choose 2.) Select Read article →
Below is the answer and explanation for the question ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to ...
Below is the answer and explanation for the question ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to Read article →
Below is the answer and explanation for the question trueView in-stream and trueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed ...
Below is the answer and explanation for the question trueView in-stream and trueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed Read article →
Below is the answer and explanation for the question advertisers choose YouTube because it delivers proven results. What are two additional reasons why advertisers choose YouTube? (choose 2.) Advertisers choose YouTube because it delivers proven results. What ...
Below is the answer and explanation for the question advertisers choose YouTube because it delivers proven results. What are two additional reasons why advertisers choose YouTube? (choose 2.) Advertisers choose YouTube because it delivers proven results. What Read article →
Below is the answer and explanation for the question Dan owns a farm supply store that sells plows to farmers. His suppliers released a new plow, and he wants to get the word out to his existing ...
Below is the answer and explanation for the question Dan owns a farm supply store that sells plows to farmers. His suppliers released a new plow, and he wants to get the word out to his existing Read article →
Below is the answer and explanation for the question which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis? Which of YouTube’s consideration and interest ad formats are skippable ads, bought ...
Below is the answer and explanation for the question which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis? Which of YouTube’s consideration and interest ad formats are skippable ads, bought Read article →
Below is the answer and explanation for the question an effective bumper ad created, according to Google’s best practices, includes a combination of branding, audio, and breaking the fourth wall — or speaking directly to the camera. ...
Below is the answer and explanation for the question an effective bumper ad created, according to Google’s best practices, includes a combination of branding, audio, and breaking the fourth wall — or speaking directly to the camera. Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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