Below is the answer and explanation for Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google search campaign as part of her overall strategy. What value can ...
Below is the answer and explanation for Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google search campaign as part of her overall strategy. What value can Read article →
Below is the answer and explanation for Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google ads auction? Singh’s marketing company has created an ...
Below is the answer and explanation for Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google ads auction? Singh’s marketing company has created an Read article →
Below is the answer and explanation for a water-sports company specializes in custom-made water crafts and accessories. Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which ...
Below is the answer and explanation for a water-sports company specializes in custom-made water crafts and accessories. Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which Read article →
Below is the answer and explanation for what does performance planner automatically do? What does performance planner automatically do? Sets your ad budget for maximum growth. Recommends the perfect ad structure for your budget. Uses machine learning ...
Below is the answer and explanation for what does performance planner automatically do? What does performance planner automatically do? Sets your ad budget for maximum growth. Recommends the perfect ad structure for your budget. Uses machine learning Read article →
Below is the answer and explanation for how does automating your bid contribute to a successful Google ads campaign? How does automating your bid contribute to a successful Google ads campaign? Automated bidding’s algorithms integrate a minimum ...
Below is the answer and explanation for how does automating your bid contribute to a successful Google ads campaign? How does automating your bid contribute to a successful Google ads campaign? Automated bidding’s algorithms integrate a minimum Read article →
Below is the answer and explanation for you’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google ads a viable option? You’ve been tasked ...
Below is the answer and explanation for you’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google ads a viable option? You’ve been tasked Read article →
Below is the answer and explanation for Mario is working on a text ad that will run on the Google search network. He filled in each component with the necessary information. What component asked Mario to highlight ...
Below is the answer and explanation for Mario is working on a text ad that will run on the Google search network. He filled in each component with the necessary information. What component asked Mario to highlight Read article →
Below is the answer and explanation for Google ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It ...
Below is the answer and explanation for Google ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It Read article →
Below is the answer and explanation for Karen has evaluated her Google search ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She ...
Below is the answer and explanation for Karen has evaluated her Google search ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She Read article →
Below is the answer and explanation for Tomacz wants to use a Google search ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google search ads ...
Below is the answer and explanation for Tomacz wants to use a Google search ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google search ads Read article →
Below is the answer and explanation for Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google ads’ performance planner ...
Below is the answer and explanation for Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google ads’ performance planner Read article →
Below is the answer and explanation for Sandy, an expert on search marketing, knows she should use extensions effectively in order to optimize her Google ads campaign results. What’s Google’s recommendation about extensions? Sandy, an expert on ...
Below is the answer and explanation for Sandy, an expert on search marketing, knows she should use extensions effectively in order to optimize her Google ads campaign results. What’s Google’s recommendation about extensions? Sandy, an expert on Read article →
Below is the answer and explanation for Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using? Siona ...
Below is the answer and explanation for Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using? Siona Read article →
Below is the answer and explanation for how does Google ads generate responsive search ads? How does Google ads generate responsive search ads? Google ads creates them based on existing ad copy, landing pages, and extensions. Google ...
Below is the answer and explanation for how does Google ads generate responsive search ads? How does Google ads generate responsive search ads? Google ads creates them based on existing ad copy, landing pages, and extensions. Google Read article →
Below is the answer and explanation for why do search ad extensions matter? Why do search ad extensions matter? The cost-per-click on ad extensions is lower than on a search ad headline. They guarantee higher engagement for ...
Below is the answer and explanation for why do search ad extensions matter? Why do search ad extensions matter? The cost-per-click on ad extensions is lower than on a search ad headline. They guarantee higher engagement for Read article →
Below is the answer and explanation for Francis wants to increase his Google ads skills and optimize results for his clients. What two best practices should Francis adopt? Francis wants to increase his Google ads skills and ...
Below is the answer and explanation for Francis wants to increase his Google ads skills and optimize results for his clients. What two best practices should Francis adopt? Francis wants to increase his Google ads skills and Read article →
Below is the answer and explanation for how many ads should be implemented per ad group? How many ads should be implemented per ad group? One or two. Only one. Two to three. Three to five. ✅ ...
Below is the answer and explanation for how many ads should be implemented per ad group? How many ads should be implemented per ad group? One or two. Only one. Two to three. Three to five. ✅ Read article →
Below is the answer and explanation for true or false? Affinity audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer. True or false? affinity audiences allows advertisers ...
Below is the answer and explanation for true or false? Affinity audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer. True or false? affinity audiences allows advertisers Read article →
Below is the answer and explanation for what are the three main factors that determine ad quality? What are the three main factors that determine ad quality? Expected click through rate, ad formats, and ad relevance Expected ...
Below is the answer and explanation for what are the three main factors that determine ad quality? What are the three main factors that determine ad quality? Expected click through rate, ad formats, and ad relevance Expected Read article →
Below is the answer and explanation for which are the three required parts of a text ad? Which are the three required parts of a text ad? Description, path fields and headline. Description, path fields and URL. ...
Below is the answer and explanation for which are the three required parts of a text ad? Which are the three required parts of a text ad? Description, path fields and headline. Description, path fields and URL. Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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