Ads.txt is a crucial tool for web publishers aiming to enhance transparency and combat ad fraud within the realm of programmatic advertising. This file, commonly referred to as "Authorized Digital ...
Ads.txt is a crucial tool for web publishers aiming to enhance transparency and combat ad fraud within the realm of programmatic advertising. This file, commonly referred to as "Authorized Digital Read article →
An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An ...
An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An Read article →
App-ads.txt is a text file incorporated into developer websites by app developers and publishers. Its purpose is to enumerate the vendors authorized to sell their inventory. App-ads.txt serves as a ...
App-ads.txt is a text file incorporated into developer websites by app developers and publishers. Its purpose is to enumerate the vendors authorized to sell their inventory. App-ads.txt serves as a Read article →
A preferred deal, also referred to as programmatic non-guaranteed, involves an agreement between a publisher (seller) and an advertiser (buyer) granting the advertiser preferential access to inventory. In this arrangement, ...
A preferred deal, also referred to as programmatic non-guaranteed, involves an agreement between a publisher (seller) and an advertiser (buyer) granting the advertiser preferential access to inventory. In this arrangement, Read article →
SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating ...
SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating Read article →
Below is the answer and explanation for what step should be taken to track and secure a programmatic deal with a publisher? What step should be taken to track and secure a programmatic deal with a publisher? ...
Below is the answer and explanation for what step should be taken to track and secure a programmatic deal with a publisher? What step should be taken to track and secure a programmatic deal with a publisher? Read article →
Below is the answer and explanation for which exchanges have their own creative audit process? Which exchanges have their own creative audit process? Every exchange has its own creative audit process. Google ads manager only. Ad roll, ...
Below is the answer and explanation for which exchanges have their own creative audit process? Which exchanges have their own creative audit process? Every exchange has its own creative audit process. Google ads manager only. Ad roll, Read article →
Below is the answer and explanation for what are three benefits of using internal redirect tags? What are three benefits of using internal redirect tags? Reduce latency on ad-serving. ✅ Standardize a counting method with platform publishers. ...
Below is the answer and explanation for what are three benefits of using internal redirect tags? What are three benefits of using internal redirect tags? Reduce latency on ad-serving. ✅ Standardize a counting method with platform publishers. Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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