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What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.) Select All Correct Responses

Below is the answer and explanation for what are two compelling reasons to include an app as part of a marketing strategy? What are two compelling reasons to include an app as part of a marketing strategy? ...

Kyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad?

Below is the answer and explanation for Kyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action ...

Match the following building blocks of Google App campaigns with their descriptions.

Below is the answer and explanation for match the following building blocks of Google app campaigns with their descriptions. Match the following building blocks of Google app campaigns with their descriptions. Ad groups – A set of ...

Brian’s in the process of adding text assets to his first ad group in a Google App campaign. What should Brian include in the Headline field of his text assets?

Below is the answer and explanation for Brian’s in the process of adding text assets to his first ad group in a Google app campaign. What should Brian include in the headline field of his text assets? ...

What are two ways a marketer can provide good data to a Google App campaign, powered by machine learning? (Choose two.) Select All Correct Responses

Below is the answer and explanation for what are two ways a marketer can provide good data to a Google app campaign, powered by machine learning? What are two ways a marketer can provide good data to ...

Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses?

Below is the answer and explanation for Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the ...

Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?

Below is the answer and explanation for why should Google follow the viewability standards set by the US Media Rating council (MRC)? Why should Google follow the viewability standards set by the US Media Rating council (MRC)? ...

What are two reasons advertisers should consider engagement when marketing apps? Select All Correct Responses

Below is the answer and explanation for what are two reasons advertisers should consider engagement when marketing apps? What are two reasons advertisers should consider engagement when marketing apps? Apps can be accidentally uninstalled. Users who haven’t ...

Which statement is true regarding conversion rates between apps and mobile web?

Below is the answer and explanation for which statement is true regarding conversion rates between apps and mobile web? which statement is true regarding conversion rates between apps and mobile web? Mobile web generates conversion rates three ...

William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value he still adds for his clients. What are two reasons why William can be excited about the growing impact of machine learning on marketing? (Choose two.) Select All Correct Responses

Below is the answer and explanation for William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value he still adds for his clients. What ...

Jasmeet’s a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago, and she learns the assets haven’t been updated since launch. What two things should Jasmeet do next? (Choose two.) Select All Correct Responses

Below s the answer and explanation for Jasmeet’s a marketer for healthcare brand pharma unite. She’s been asked to oversee a Google app campaign that started running two months ago, and she learns the assets haven’t been ...

Which components of a Google App campaign allow marketers to reach valuable users?

Below is the answer and explanation for which components of a Google app campaign allow marketers to reach valuable users? Which components of a Google app campaign allow marketers to reach valuable users? Industry insights purchased from ...

Which app type is the most downloaded on Google Play?

Below is the answer and explanation for which app type is the most downloaded on Google play? Which app type is the most downloaded on Google play? Shopping apps. Sports apps. Business apps. Gaming apps. ✅ Correct ...

Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?

Below is the answer and explanation for Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under? Pauline has ...

In Google Search campaigns, Jenny routinely replaces low performing ads, but knows Google App campaign best practices are different. For her Google App campaign, how often should Jenny replace low-performing assets with new and improved ones to prevent ad fatigue?

Below is the answer and explanation for in Google search campaigns, Jenny routinely replaces low performing ads, but knows Google app campaign best practices are different. For her Google app campaign, how often should Jenny replace low-performing ...

Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do first?

Below is the answer and explanation for Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do first? Rita’s ...

Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?

Below is the answer and explanation for Aaron observes and adjusts bids often in his Google ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number ...

An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?

Below is the answer and explanation for an eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google app campaign for installs? An eCommerce app received 500 ...

Oscar’s been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?

Below is the answer and explanation for Oscar’s been asked to create a video asset for a new Google app campaign. To follow video asset best practices, what should the video focus on? Oscar’s been asked to ...

Naomi wants to promote her app with Google Ads, but has multiple campaign goals. What action should she take when promoting an app with multiple goals in an App campaign?

Below is the answer and explanation for Naomi wants to promote her app with Google ads, but has multiple campaign goals. What action should she take when promoting an app with multiple goals in an app campaign? ...

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