GA4

What is Google Analytics 4? GA4 vs. Universal Analytics: A side-by-side comparison and how does it differ from Universal Analytics? 2.part

In the first part of our exploration and tour of the past, we dived into the fascinating journey of Urchin, tracing its evolution from a pioneering analytics tool to its ...

In the first part of our exploration and tour of the past, we dived into the fascinating journey of Urchin, tracing its evolution from a pioneering analytics tool to its Read article →

What is Google Analytics 4? GA4 vs. Universal Analytics: A side-by-side comparison and how does it differ from Universal Analytics? 1.part

Universal Analytics has already seen its sunset in July 2023, paving the way for its successor, Google Analytics 4 (GA4). Since becoming the standard for new properties on Google Analytics ...

Universal Analytics has already seen its sunset in July 2023, paving the way for its successor, Google Analytics 4 (GA4). Since becoming the standard for new properties on Google Analytics Read article →

Introduction to Google Analytics 4

Google Analytics 4 (GA4), previously known as App + Web properties, is the latest upgrade to Google's renowned web analytics service. Often heralded as the "analytics of the future," GA4 ...

Google Analytics 4 (GA4), previously known as App + Web properties, is the latest upgrade to Google's renowned web analytics service. Often heralded as the "analytics of the future," GA4 Read article →

Google Analytics 4/GA4 attribution guide: The latest updates on the transition

Google Analytics 4 (GA4) is the latest version of Google's analytics platform, which has been designed to offer more advanced tracking and analysis capabilities compared to its predecessor, Universal Analytics ...

Google has just announced one of the most significant changes in a long time – import conversions into Google Ads

Google has just announced one of the most significant changes in a long time. They have shifted from their last non-direct click import from GA4 to Google Ads to a ...

Google has just announced one of the most significant changes in a long time. They have shifted from their last non-direct click import from GA4 to Google Ads to a Read article →

GA4 ecommerce purchase value / revenue bug

Are you sending ecommerce purchase value to GA4 in string format? This was the recommended way in the old Enhanced Ecommerce dataLayer documentation. Since February 2023, GA4 has been experiencing ...

Do Google Analytics filters apply retroactively? And what is the difference between filters and segments?

One question I'm often asked is, "Can Google Analytics filters be applied retroactively? Does it influence anyhow the historical data?" In other words, people want to know if a filter ...

One question I'm often asked is, "Can Google Analytics filters be applied retroactively? Does it influence anyhow the historical data?" In other words, people want to know if a filter Read article →

Google Analytics 4: How to Exclude Internal Traffic via IP Filter

How does Google Analytics 4 define internal traffic? When it comes to website analytics, the term 'Internal Traffic' refers to the web traffic generated by individuals who are directly associated ...

How does Google Analytics 4 define internal traffic? When it comes to website analytics, the term 'Internal Traffic' refers to the web traffic generated by individuals who are directly associated Read article →

A guide to Google Analytics 4 (for marketing agencies and small business)

On July 1, 2023, Google will move all users of Google Analytics to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (likewise known as Universal Analytics ...

On July 1, 2023, Google will move all users of Google Analytics to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (likewise known as Universal Analytics Read article →

Who am I?

Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

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