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fundamentals of digital marketing google certificate

Fill the blank: ‘Search engines _________ the internet to discover content.’

Below is the answer and explanation for fill the blank: ‘search engines the internet to discover content.’ Fill the blank: ‘search engines the internet to discover content.’ index. crawl. ✅ investigate. rank. Correct answer crawl. ✅ The ...

Below is the answer and explanation for fill the blank: ‘search engines the internet to discover content.’ Fill the blank: ‘search engines the internet to discover content.’ index. crawl. ✅ investigate. rank. Correct answer crawl. ✅ The Read article

When creating video marketing content on a budget, what is the first thing you should consider doing?

Below is the answer and explanation for when creating video marketing content on a budget, what is the first thing you should consider doing? When creating video marketing content on a budget, what is the first thing ...

Below is the answer and explanation for when creating video marketing content on a budget, what is the first thing you should consider doing? When creating video marketing content on a budget, what is the first thing Read article

Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.

Below is the answer and explanation for fill the blank: when optimising SEM campaigns, negative keywords your ads from appearing when people search for things that aren’t relevant to your business. Fill the blank: when optimising SEM ...

Below is the answer and explanation for fill the blank: when optimising SEM campaigns, negative keywords your ads from appearing when people search for things that aren’t relevant to your business. Fill the blank: when optimising SEM Read article

Digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’?

Below is the answer answer and explanation for digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’? Digital marketing isn’t ...

Below is the answer answer and explanation for digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’? Digital marketing isn’t Read article

If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code?

Below is the answer and explanation for if you want to track a completed order in your website, what would be a proper place to add the conversion tracking code? If you want to track a completed ...

Below is the answer and explanation for if you want to track a completed order in your website, what would be a proper place to add the conversion tracking code? If you want to track a completed Read article

Which of the following is a benefit of Search Engine Marketing (SEM)?

Below is the answer and explanation for which of the following is a benefit of search engine marketing (SEM)? Which of the following is a benefit of search engine marketing (SEM)? Reach out to potential customers actively ...

Below is the answer and explanation for which of the following is a benefit of search engine marketing (SEM)? Which of the following is a benefit of search engine marketing (SEM)? Reach out to potential customers actively Read article

A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?

Below is the answer and explanation for a lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process? A lot of factors can affect how well ...

Below is the answer and explanation for a lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process? A lot of factors can affect how well Read article

When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?

Below is the answer and explanation for when looking at your email marketing metrics, click through rate (or CTR) highlights which of the following insights? When looking at your email marketing metrics, click through rate (or CTR) ...

Below is the answer and explanation for when looking at your email marketing metrics, click through rate (or CTR) highlights which of the following insights? When looking at your email marketing metrics, click through rate (or CTR) Read article

When ranking websites on search engine results pages, which element of a website do search engines value the most?

Below is the answer and explanation for when ranking websites on search engine results pages, which element of a website do search engines value the most? When ranking websites on search engine results pages, which element of ...

Below is the answer and explanation for when ranking websites on search engine results pages, which element of a website do search engines value the most? When ranking websites on search engine results pages, which element of Read article

What’s the first step in the search engine optimisation process for your website?

Below is the answer and explanation for what’s the first step in the search engine optimisation process for your website? What’s the first step in the search engine optimisation process for your website? Off-site optimisation. Keyword research. ...

Below is the answer and explanation for what’s the first step in the search engine optimisation process for your website? What’s the first step in the search engine optimisation process for your website? Off-site optimisation. Keyword research. Read article

What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?

Below is the answer and explanation for what can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups? What can you achieve if you divide your search engine marketing account ...

Below is the answer and explanation for what can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups? What can you achieve if you divide your search engine marketing account Read article

When advertising using Search Engine Marketing (SEM), you only pay…

Below is the answer and explanation for when advertising using search engine marketing (SEM), you only pay. When advertising using search engine marketing (SEM), you only pay. When your ad appears within the search results. When a ...

Below is the answer and explanation for when advertising using search engine marketing (SEM), you only pay. When advertising using search engine marketing (SEM), you only pay. When your ad appears within the search results. When a Read article

When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?

Below is the answer and explanation for when advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison? When advertising on search engines, ...

Below is the answer and explanation for when advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison? When advertising on search engines, Read article

When optimising a website for search, what impact do meta and title tags have on the search engine?

Below is the answer and explanation for when optimising a website for search, what impact do meta and title tags have on the search engine? When optimising a website for search, what impact do meta and title ...

Below is the answer and explanation for when optimising a website for search, what impact do meta and title tags have on the search engine? When optimising a website for search, what impact do meta and title Read article

When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?

Below is the answer and explanation for when looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list? ...

Below is the answer and explanation for when looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list? Read article

Search engines see the content on a website as written code. How can you help search engines identify the images on your website?

Below is the answer and explanation for search engines see the content on a website as written code. How can you help search engines identify the images on your website? Search engines see the content on a ...

Below is the answer and explanation for search engines see the content on a website as written code. How can you help search engines identify the images on your website? Search engines see the content on a Read article

When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

Below is the answer and explanation for when running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site? When running a search engine marketing campaign, what goal ...

Below is the answer and explanation for when running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site? When running a search engine marketing campaign, what goal Read article

When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

Below is the answer and explanation for when fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol? When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match ...

Below is the answer and explanation for when fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol? When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match Read article

Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.

Below is the answer and explanation for fill the blank: when managing SEM campaigns, the best way to optimise your quality score is to improve the of your keywords, adverts, and landing pages. Fill the blank: when ...

Below is the answer and explanation for fill the blank: when managing SEM campaigns, the best way to optimise your quality score is to improve the of your keywords, adverts, and landing pages. Fill the blank: when Read article

Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?

Below is the answer and explanation for which of the following will be achieved by including an offer in a search engine marketing (SEM) ad? Which of the following will be achieved by including an offer in ...

Below is the answer and explanation for which of the following will be achieved by including an offer in a search engine marketing (SEM) ad? Which of the following will be achieved by including an offer in Read article