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fundamentals of digital marketing final exam answers

There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is accurate?

Below is the answer and explanation for there are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is accurate? There ...

Below is the answer and explanation for there are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is accurate? There Read article

Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?

Below is the answer and explanation for gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site? Gaining backlinks to your ...

Below is the answer and explanation for gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site? Gaining backlinks to your Read article

When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to…

Below is the answer and explanation for when looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to. When looking ...

Below is the answer and explanation for when looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to. When looking Read article

When using a search engine, what is the name of a word or phrase somebody types to find something online?

Below is the answer and explanation for when using a search engine, what is the name of a word or phrase somebody types to find something online? When using a search engine, what is the name of ...

Below is the answer and explanation for when using a search engine, what is the name of a word or phrase somebody types to find something online? When using a search engine, what is the name of Read article

What is the term we use to describe how search engines categorise each piece of content?

Below is the answer and explanation for what is the term we use to describe how search engines categorise each piece of content? What is the term we use to describe how search engines categorise each piece ...

Below is the answer and explanation for what is the term we use to describe how search engines categorise each piece of content? What is the term we use to describe how search engines categorise each piece Read article

Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?

Below is the answer and explanation for imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app? Imagine a customer has downloaded an ...

Below is the answer and explanation for imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app? Imagine a customer has downloaded an Read article

When looking to advertise a new business online, what is one of the major benefits of display ads?

Below is the answer and explanation for when looking to advertise a new business online, what is one of the major benefits of display ads? When looking to advertise a new business online, what is one of ...

Below is the answer and explanation for when looking to advertise a new business online, what is one of the major benefits of display ads? When looking to advertise a new business online, what is one of Read article

When you’re building a business website, what purpose does a server have?

Below is the answer and explanation for when you’re building a business website, what purpose does a server have? When you’re building a business website, what purpose does a server have? It manages your website. It hosts ...

Below is the answer and explanation for when you’re building a business website, what purpose does a server have? When you’re building a business website, what purpose does a server have? It manages your website. It hosts Read article

When considering whether to have a web presence for your business, which of the following is not a major factor?

Below is the answer and explanation for when considering whether to have a web presence for your business, which of the following is not a major factor? When considering whether to have a web presence for your ...

Below is the answer and explanation for when considering whether to have a web presence for your business, which of the following is not a major factor? When considering whether to have a web presence for your Read article

When planning your website, what is one of the key things you should consider?

Below is the answer and explanation for when planning your website, what is one of the key things you should consider? When planning your website, what is one of the key things you should consider? The order ...

Below is the answer and explanation for when planning your website, what is one of the key things you should consider? When planning your website, what is one of the key things you should consider? The order Read article

Where does the domain name of a website primarily sit?

Below is the answer and explanation for where does the domain name of a website primarily sit? Where does the domain name of a website primarily sit? In the URL. ✅ In the coding of your header ...

Below is the answer and explanation for where does the domain name of a website primarily sit? Where does the domain name of a website primarily sit? In the URL. ✅ In the coding of your header Read article

Which are the first steps you should consider when constructing an online business strategy?

Below is the answer and explanation for which are the first steps you should consider when constructing an online business strategy? Which are the first steps you should consider when constructing an online business strategy? Understand the ...

Below is the answer and explanation for which are the first steps you should consider when constructing an online business strategy? Which are the first steps you should consider when constructing an online business strategy? Understand the Read article

When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework?

Below is the answer and explanation for when designing content as part of your content marketing strategy, what does the ‘think’ stage represent in the ‘see, think, do, care’ framework? When designing content as part of your ...

Below is the answer and explanation for when designing content as part of your content marketing strategy, what does the ‘think’ stage represent in the ‘see, think, do, care’ framework? When designing content as part of your Read article

Websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for?

Below is the answer and explanation for websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for? Websites are hosted on a server and ...

Below is the answer and explanation for websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for? Websites are hosted on a server and Read article

How can businesses benefit from using analytics on their website?

Below is the answer and explanation for how can businesses benefit from using analytics on their website? How can businesses benefit from using analytics on their website? It will show you where your audience comes from. ✅ ...

Below is the answer and explanation for how can businesses benefit from using analytics on their website? How can businesses benefit from using analytics on their website? It will show you where your audience comes from. ✅ Read article

You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?

Below is the answer and explanation for you notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this ...

Below is the answer and explanation for you notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this Read article

When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?

Below is the answer and explanation for when defining a strategy for your business, how can competitor analysis help you establish a USP (or unique selling point)? When defining a strategy for your business, how can competitor ...

Below is the answer and explanation for when defining a strategy for your business, how can competitor analysis help you establish a USP (or unique selling point)? When defining a strategy for your business, how can competitor Read article

Website hosting servers have their own unique IP address, what does this address consist of?

Below is the answer and explanation for website hosting servers have their own unique IP address, what does this address consist of? Website hosting servers have their own unique IP address, what does this address consist of? ...

Below is the answer and explanation for website hosting servers have their own unique IP address, what does this address consist of? Website hosting servers have their own unique IP address, what does this address consist of? Read article

Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?

Below is the answer and explanation for web analytics can tell you many things about your online performance, but what can analytics tools not tell you? Web analytics can tell you many things about your online performance, ...

Below is the answer and explanation for web analytics can tell you many things about your online performance, but what can analytics tools not tell you? Web analytics can tell you many things about your online performance, Read article

What’s the biggest challenge for most businesses when going online?

Below is the answer and explanation for what’s the biggest challenge for most businesses when going online? What’s the biggest challenge for most businesses when going online? Planning a budget. Developing a plan. ✅ Optimising a website. ...

Below is the answer and explanation for what’s the biggest challenge for most businesses when going online? What’s the biggest challenge for most businesses when going online? Planning a budget. Developing a plan. ✅ Optimising a website. Read article