Categories

Fraud detection

Device farm – what is it?

Device farms are a form of mobile ad fraud in which fraudsters manually simulate user interactions, such as clicks, app installs, and other engagement activities, to fabricate the appearance of ...

Device farms are a form of mobile ad fraud in which fraudsters manually simulate user interactions, such as clicks, app installs, and other engagement activities, to fabricate the appearance of Read article

Fraud protection – what is it?

Fraud has been a persistent issue throughout history, evolving with the advancement of technology, globalization, and the rise of complex financial systems. Today, fraud affects individuals, businesses, and governments alike, ...

Fraud has been a persistent issue throughout history, evolving with the advancement of technology, globalization, and the rise of complex financial systems. Today, fraud affects individuals, businesses, and governments alike, Read article

Bot/bots – what is it?

In its broadest definition, a bot is an autonomous program designed to perform specific tasks online. Initially created for simple functions, bots have evolved to handle more complex tasks, which ...

In its broadest definition, a bot is an autonomous program designed to perform specific tasks online. Initially created for simple functions, bots have evolved to handle more complex tasks, which Read article

Marketing ROI – what is the (marketing) return on investment and how is ROI and MROI calculated?

ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of ...

ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of Read article