Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article →
Definition: Exclusivity refers to an agreement term in which a party yields another party the sole rights regarding a specific trade function. Information: A few advertising networks command exclusivity. Others do not require exclusivity, though they propose much greater ...
Definition: Exclusivity refers to an agreement term in which a party yields another party the sole rights regarding a specific trade function. Information: A few advertising networks command exclusivity. Others do not require exclusivity, though they propose much greater Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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