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Email Marketing

Newsletter

Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). ...

Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). Read article

Private marketplace (PMP) – what is private marketplace and what is PMP used for?

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article

Marketing ROI – what is the (marketing) return on investment and how is ROI and MROI calculated?

ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of ...

ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of Read article

CTR – what is click through rate and how is it calculated?

Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's ...

Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's Read article

The five fundamentals of inbound marketing are:

Below is the answer and explanation for the five fundamentals of inbound marketing are: The five fundamentals of inbound marketing are: SEO, social media promotion, conversion, reporting, email marketing. Buyer personas, buyer’s journey, setting goals, lead nurturing, ...

Below is the answer and explanation for the five fundamentals of inbound marketing are: The five fundamentals of inbound marketing are: SEO, social media promotion, conversion, reporting, email marketing. Buyer personas, buyer’s journey, setting goals, lead nurturing, Read article

What is one of the benefits of using templates for your email marketing campaigns?

Below is the answer and explanation for what is one of the benefits of using templates for your email marketing campaigns? What is one of the benefits of using templates for your email marketing campaigns? You can ...

Below is the answer and explanation for what is one of the benefits of using templates for your email marketing campaigns? What is one of the benefits of using templates for your email marketing campaigns? You can Read article

When it comes to email marketing, what do we mean by the term A/B testing?

Below is the answer and explanation for when it comes to email marketing, what do we mean by the term A/B testing? When it comes to email marketing, what do we mean by the term A/B testing? ...

Below is the answer and explanation for when it comes to email marketing, what do we mean by the term A/B testing? When it comes to email marketing, what do we mean by the term A/B testing? Read article

When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?

Below is the answer and explanation for when looking at your email marketing metrics, click through rate (or CTR) highlights which of the following insights? When looking at your email marketing metrics, click through rate (or CTR) ...

Below is the answer and explanation for when looking at your email marketing metrics, click through rate (or CTR) highlights which of the following insights? When looking at your email marketing metrics, click through rate (or CTR) Read article

Which of the following is primarily meant to target new customers online?

Below is the answer and explanation for which of the following is primarily meant to target new customers online? Which of the following is primarily meant to target new customers online? Email marketing. Print advertising. Retargeting advertising. ...

Below is the answer and explanation for which of the following is primarily meant to target new customers online? Which of the following is primarily meant to target new customers online? Email marketing. Print advertising. Retargeting advertising. Read article

Which of the following will you need to start an email marketing programme?

Below is the answer and explanation for which of the following will you need to start an email marketing programme? Which of the following will you need to start an email marketing programme? A collection of email ...

Below is the answer and explanation for which of the following will you need to start an email marketing programme? Which of the following will you need to start an email marketing programme? A collection of email Read article

Using videos in email marketing and social media is an effective way to do what?

Below is the answer and explanation for using videos in email marketing and social media is an effective way to do what? Using videos in email marketing and social media is an effective way to do what? ...

Below is the answer and explanation for using videos in email marketing and social media is an effective way to do what? Using videos in email marketing and social media is an effective way to do what? Read article

Which of the following statements is true when it comes to running email campaigns for a business?

Below is the answer and explanation for which of the following statements is true when it comes to running email campaigns for a business? Which of the following statements is true when it comes to running email ...

Below is the answer and explanation for which of the following statements is true when it comes to running email campaigns for a business? Which of the following statements is true when it comes to running email Read article

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Below is the answer and explanation for true or false? any email marketing vendor of value will not allow you to send to a purchased list. True or false? any email marketing vendor of value will not ...

Below is the answer and explanation for true or false? any email marketing vendor of value will not allow you to send to a purchased list. True or false? any email marketing vendor of value will not Read article

Which of the following will you need to start an email marketing programme?

Below is the answer and explanation for which of the following will you need to start an email marketing programme? Which of the following will you need to start an email marketing programme? A collection of email ...

Below is the answer and explanation for which of the following will you need to start an email marketing programme? Which of the following will you need to start an email marketing programme? A collection of email Read article

Permission Marketing

Definition: Permission marketing refers to marketing focused on retaining consumer permission to acquire information through a company. Information: Seth Godin invented and familiarized the term permission marketing that is the contrast of conventional interruption marketing. Permission marketing confers to the ...

Definition: Permission marketing refers to marketing focused on retaining consumer permission to acquire information through a company. Information: Seth Godin invented and familiarized the term permission marketing that is the contrast of conventional interruption marketing. Permission marketing confers to the Read article