An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An ...
An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An Read article →
An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an ...
An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an Read article →
Below is the answer and explanation for the question asa is ready to get started using doubleClick Search to set up his first search campaign. What are the correct steps and order he needs to perform them ...
Below is the answer and explanation for the question asa is ready to get started using doubleClick Search to set up his first search campaign. What are the correct steps and order he needs to perform them Read article →
Below is the answer and explanation for the question Your client wants to track conversions based on the number of sales. What type of Floodlight tag should you use to track this? Your client wants to track ...
Below is the answer and explanation for the question Your client wants to track conversions based on the number of sales. What type of Floodlight tag should you use to track this? Your client wants to track Read article →
Below is the answer and explanation for the question farah creates a floodlight activity group to track the number of hits on her advertiser’s home page. If she also wanted to track customer purchases, what does she ...
Below is the answer and explanation for the question farah creates a floodlight activity group to track the number of hits on her advertiser’s home page. If she also wanted to track customer purchases, what does she Read article →
Below is the answer and explanation for the question what KPI and target metric should you select to get the most clicks possible within your $5,000 budget? What KPI and target metric should you select to get ...
Below is the answer and explanation for the question what KPI and target metric should you select to get the most clicks possible within your $5,000 budget? What KPI and target metric should you select to get Read article →
Below is the answer for the question how is a search ad’s ranking determined? How is a search ad’s ranking determined? The advertiser’s history of advertising on the search engine The advertiser’s bid only The advertiser’s bid ...
Below is the answer for the question how is a search ad’s ranking determined? How is a search ad’s ranking determined? The advertiser’s history of advertising on the search engine The advertiser’s bid only The advertiser’s bid Read article →
Below is the answer and explanation for the question bid strategies can find the most opportunities under which condition? Bid strategies can find the most opportunities under which condition? A large portfolio with many trade-offs and opportunities ...
Below is the answer and explanation for the question bid strategies can find the most opportunities under which condition? Bid strategies can find the most opportunities under which condition? A large portfolio with many trade-offs and opportunities Read article →
Below is the answer for the question you’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” and “kids.” What type of keywords are these? You’re running ...
Below is the answer for the question you’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” and “kids.” What type of keywords are these? You’re running Read article →
below is the answer and explanation for the question what are the advantages of using doubleclick search to manage a large and complex campaign? What are the advantages of using doubleclick search to manage a large and ...
below is the answer and explanation for the question what are the advantages of using doubleclick search to manage a large and complex campaign? What are the advantages of using doubleclick search to manage a large and Read article →
below is the answer for the question Fareena’s flowers wants customers clicking their ad on mobile to call their order hotline instead of opening their website. What type of ad do you need to create? Fareena’s flowers ...
below is the answer for the question Fareena’s flowers wants customers clicking their ad on mobile to call their order hotline instead of opening their website. What type of ad do you need to create? Fareena’s flowers Read article →
Below is the answer and explanation for the question what information can a floodlight tag track using custom variables? What information can a floodlight tag track using custom variables? Promo codes ✅ Email addresses IP addresses Customer’s ...
Below is the answer and explanation for the question what information can a floodlight tag track using custom variables? What information can a floodlight tag track using custom variables? Promo codes ✅ Email addresses IP addresses Customer’s Read article →
Below is the answer and explanation for the question you’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the performance dashboard? You’re looking ...
Below is the answer and explanation for the question you’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the performance dashboard? You’re looking Read article →
Below is the answer for the question what would you do first to report on data for your “thank you page” floodlight activity? What would you do first to report on data for your “thank you page” ...
Below is the answer for the question what would you do first to report on data for your “thank you page” floodlight activity? What would you do first to report on data for your “thank you page” Read article →
below is the answer and explanation for the question what is search engine marketing? What is search engine marketing? When a system requires you to work with an expert in search engine optimization When an advertiser runs ...
below is the answer and explanation for the question what is search engine marketing? What is search engine marketing? When a system requires you to work with an expert in search engine optimization When an advertiser runs Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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