Below is the answer and explanation for a running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use? A running shoe company wants to reach “avid ...
Below is the answer and explanation for a running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use? A running shoe company wants to reach “avid Read article →
Below is the answer and explanation for on the display network, enhanced cost-per-click (ECPC) automatically On the display network, enhanced cost-per-click (ECPC) automatically Sets bids to help you get as many conversions as possible Adjusts your manual ...
Below is the answer and explanation for on the display network, enhanced cost-per-click (ECPC) automatically On the display network, enhanced cost-per-click (ECPC) automatically Sets bids to help you get as many conversions as possible Adjusts your manual Read article →
Below is the answer and explanation for which is a benefit of using a lightbox ad? Which is a benefit of using a lightbox ad? You can run it on both the search and display networks You ...
Below is the answer and explanation for which is a benefit of using a lightbox ad? Which is a benefit of using a lightbox ad? You can run it on both the search and display networks You Read article →
Below is the answer and explanation for what targeting options are available on the display network? What targeting options are available on the display network? Remarketing lists for search ads (RLSA) Affinity audiences. ✅ Demographic targeting. ✅ ...
Below is the answer and explanation for what targeting options are available on the display network? What targeting options are available on the display network? Remarketing lists for search ads (RLSA) Affinity audiences. ✅ Demographic targeting. ✅ Read article →
Below is the answer and explanation for which report should advertisers run to see which Google display network properties displayed their ads and view associated statistics Which report should advertisers run to see which Google display network ...
Below is the answer and explanation for which report should advertisers run to see which Google display network properties displayed their ads and view associated statistics Which report should advertisers run to see which Google display network Read article →
Below is the answer and explanation for client has a cupcake shop in a hard-to-find alley in San Francisco. The best way to help people find her? Client has a cupcake shop in a hard-to-find alley in ...
Below is the answer and explanation for client has a cupcake shop in a hard-to-find alley in San Francisco. The best way to help people find her? Client has a cupcake shop in a hard-to-find alley in Read article →
Below is the answer and explanation for Doreen is looking to drive sales on her website, and is considering creating a Google display remarketing campaign How might remarketing help her meet her marketing objective? Doreen is looking ...
Below is the answer and explanation for Doreen is looking to drive sales on her website, and is considering creating a Google display remarketing campaign How might remarketing help her meet her marketing objective? Doreen is looking Read article →
Below is the answer and explanation for in order to use target cost-per-acquisition (CPA) bidding, an advertiser must: In order to use target cost-per-acquisition (CPA) bidding, an advertiser must: Be opted in to the search network. Be ...
Below is the answer and explanation for in order to use target cost-per-acquisition (CPA) bidding, an advertiser must: In order to use target cost-per-acquisition (CPA) bidding, an advertiser must: Be opted in to the search network. Be Read article →
Below is the answer and explanation for why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google display network Why is it beneficial to ...
Below is the answer and explanation for why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google display network Why is it beneficial to Read article →
Below is the answer and explanation for which feature applies to the Google display network, but not the Google search network? Which feature applies to the Google display network, but not the Google search network? Language targeting ...
Below is the answer and explanation for which feature applies to the Google display network, but not the Google search network? Which feature applies to the Google display network, but not the Google search network? Language targeting Read article →
Below is the answer and explanation for a company create niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in ...
Below is the answer and explanation for a company create niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in Read article →
Below is the answer and explanation for your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message. Your client Kevin works for a ...
Below is the answer and explanation for your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message. Your client Kevin works for a Read article →
Below is the answer and explanation for when should you use automated bidding? When should you use automated bidding? If you have had 10-50 conversions over 15 days in a single campaign. ✅ If you have had ...
Below is the answer and explanation for when should you use automated bidding? When should you use automated bidding? If you have had 10-50 conversions over 15 days in a single campaign. ✅ If you have had Read article →
Below is the answer and explanation for a direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use A direct response advertiser is ...
Below is the answer and explanation for a direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use A direct response advertiser is Read article →
Below is the answer and explanation for how many websites are part of the Google display network? How many websites are part of the Google display network? 500K+ websites 2M+ websites ✅ 100K+ websites 1M+ websites Correct ...
Below is the answer and explanation for how many websites are part of the Google display network? How many websites are part of the Google display network? 500K+ websites 2M+ websites ✅ 100K+ websites 1M+ websites Correct Read article →
Below is the answer and explanation for what is the reach of the Google display network? What is the reach of the Google display network? Over 90 percent of global internet users. ✅ Over 60 percent of ...
Below is the answer and explanation for what is the reach of the Google display network? What is the reach of the Google display network? Over 90 percent of global internet users. ✅ Over 60 percent of Read article →
Below is the answer and explanation for what can the performance planner recommend? What can the performance planner recommend? Applying bid adjustments to specific locations Including or excluding “Google search partners” Using “Target impression share” as an ...
Below is the answer and explanation for what can the performance planner recommend? What can the performance planner recommend? Applying bid adjustments to specific locations Including or excluding “Google search partners” Using “Target impression share” as an Read article →
Below is the answer and explanation you have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with adwords You have a friend who has a ...
Below is the answer and explanation you have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with adwords You have a friend who has a Read article →
Below is the answer and explanation for your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Your client Ali has a car dealership. ...
Below is the answer and explanation for your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Your client Ali has a car dealership. Read article →
Below is the answer and explanation for James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta. James is ...
Below is the answer and explanation for James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta. James is Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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