Below is the answer and explanation for someone browsing the internet sees Google AdWords display ad for laptop computers on a Google display network site, but does not click on it. Someone browsing the internet sees Google ...
Below is the answer and explanation for someone browsing the internet sees Google AdWords display ad for laptop computers on a Google display network site, but does not click on it. Someone browsing the internet sees Google Read article →
Below is the answer and explanation for your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you? ...
Below is the answer and explanation for your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you? Read article →
Below is the answer and explanation for which best practice is advisable when optimizing ad groups within a placement-targeted display campaign? Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign? For each ...
Below is the answer and explanation for which best practice is advisable when optimizing ad groups within a placement-targeted display campaign? Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign? For each Read article →
Below is the answer and explanation for frequency capping limits the number of times Frequency capping limits the number of times Your ads appear to the same person on the search network Your ads appear to the ...
Below is the answer and explanation for frequency capping limits the number of times Frequency capping limits the number of times Your ads appear to the same person on the search network Your ads appear to the Read article →
Below is the answer and explanation for an advertiser would benefit from using affinity audience targeting if they want to reach people: An advertiser would benefit from using affinity audience targeting if they want to reach people: ...
Below is the answer and explanation for an advertiser would benefit from using affinity audience targeting if they want to reach people: An advertiser would benefit from using affinity audience targeting if they want to reach people: Read article →
Below is the answer and explanation for which functionality applies to HTML5 ads? Which functionality applies to HTML5 ads? They use interactive content stored in containers and rendered in browsers They can’t be viewed on mobile devices ...
Below is the answer and explanation for which functionality applies to HTML5 ads? Which functionality applies to HTML5 ads? They use interactive content stored in containers and rendered in browsers They can’t be viewed on mobile devices Read article →
Below is the answer and explanation for what can you do by creating a separate campaign that’s targeted only to the display network? What can you do by creating a separate campaign that’s targeted only to the ...
Below is the answer and explanation for what can you do by creating a separate campaign that’s targeted only to the display network? What can you do by creating a separate campaign that’s targeted only to the Read article →
Below is the answer and explanation for you’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow? You’re setting up a dynamic remarketing campaign for your client ...
Below is the answer and explanation for you’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow? You’re setting up a dynamic remarketing campaign for your client Read article →
Below is the answer and explanation for which is a benefit of using display advertising with Google to build brand awareness? Which is a benefit of using display advertising with Google to build brand awareness? Accurate forecasts ...
Below is the answer and explanation for which is a benefit of using display advertising with Google to build brand awareness? Which is a benefit of using display advertising with Google to build brand awareness? Accurate forecasts Read article →
Below is the answer and explanation for when optimizing for the display network, a clear call-to-action (CTA) in the ad text is important in order to: When optimizing for the display network, a clear call-to-action (CTA) in ...
Below is the answer and explanation for when optimizing for the display network, a clear call-to-action (CTA) in the ad text is important in order to: When optimizing for the display network, a clear call-to-action (CTA) in Read article →
Below is the answer and explanation for which bidding option is best suited for an advertiser focused on direct response marketing goals? Which bidding option is best suited for an advertiser focused on direct response marketing goals? ...
Below is the answer and explanation for which bidding option is best suited for an advertiser focused on direct response marketing goals? Which bidding option is best suited for an advertiser focused on direct response marketing goals? Read article →
Below is the answer and explanation for an advertiser who wants to target specific categories of video content on the Google display network should: An advertiser who wants to target specific categories of video content on the ...
Below is the answer and explanation for an advertiser who wants to target specific categories of video content on the Google display network should: An advertiser who wants to target specific categories of video content on the Read article →
Below is the answer and explanation for your client who sells sports shoes might choose to target a custom affinity audience if he wants to: Your client who sells sports shoes might choose to target a custom ...
Below is the answer and explanation for your client who sells sports shoes might choose to target a custom affinity audience if he wants to: Your client who sells sports shoes might choose to target a custom Read article →
Below is the answer and explanation for you are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site? You are ...
Below is the answer and explanation for you are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site? You are Read article →
Below is the answer and explanation for James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. James has a campaign for an online ...
Below is the answer and explanation for James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. James has a campaign for an online Read article →
Below is the answer and explanation for for an ad entering into an auction on the Google display network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are: For an ad entering into ...
Below is the answer and explanation for for an ad entering into an auction on the Google display network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are: For an ad entering into Read article →
Below is the answer and explanation for if a display ad has been disapproved, how do you submit a request for another review? If a display ad has been disapproved, how do you submit a request for ...
Below is the answer and explanation for if a display ad has been disapproved, how do you submit a request for another review? If a display ad has been disapproved, how do you submit a request for Read article →
Below is the answer and explanation for managed placements allow advertisers to: Managed placements allow advertisers to: Give Google the ability to select placements for them and set industry appropriate bids Bid differently for specific placements on ...
Below is the answer and explanation for managed placements allow advertisers to: Managed placements allow advertisers to: Give Google the ability to select placements for them and set industry appropriate bids Bid differently for specific placements on Read article →
Below is the answer and explanation for if John is setting up a new video campaign, which manual bidding strategy should he use? If John is setting up a new video campaign, which manual bidding strategy should ...
Below is the answer and explanation for if John is setting up a new video campaign, which manual bidding strategy should he use? If John is setting up a new video campaign, which manual bidding strategy should Read article →
Below is the answer and explanation for Cost-per-thousand impressions (CPM) bidding is only available for: Cost-per-thousand impressions (CPM) bidding is only available for: Accounts that are using prepay billing Campaigns that target the Google Display Network ✅ ...
Below is the answer and explanation for Cost-per-thousand impressions (CPM) bidding is only available for: Cost-per-thousand impressions (CPM) bidding is only available for: Accounts that are using prepay billing Campaigns that target the Google Display Network ✅ Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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