Below is the answer and explanation for which bidding strategy should use you if you want to increase revenue from your ad spend? Which bidding strategy should use you if you want to increase revenue from your ...
Below is the answer and explanation for which bidding strategy should use you if you want to increase revenue from your ad spend? Which bidding strategy should use you if you want to increase revenue from your Read article →
Below is the answer and explanation for which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website Which is the best type ...
Below is the answer and explanation for which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website Which is the best type Read article →
Below is the answer and explanation for you’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select? You’ve just opened ...
Below is the answer and explanation for you’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select? You’ve just opened Read article →
Below is the explanation for if a display ad appears “above the fold,” this means that the ad: If a display ad appears “above the fold,” this means that the ad: Can be viewed in the upper ...
Below is the explanation for if a display ad appears “above the fold,” this means that the ad: If a display ad appears “above the fold,” this means that the ad: Can be viewed in the upper Read article →
Below is the answer and explanation for in-market audience targeting consists of people: In-market audience targeting consists of people: Who are currently researching options and actively considering buying a product or service like yours. ✅ Who are ...
Below is the answer and explanation for in-market audience targeting consists of people: In-market audience targeting consists of people: Who are currently researching options and actively considering buying a product or service like yours. ✅ Who are Read article →
Below is the answer and explanation for an advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because the advertiser: An advertiser purchasing display advertising through other ad networks can ...
Below is the answer and explanation for an advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because the advertiser: An advertiser purchasing display advertising through other ad networks can Read article →
Below is the answer and explanation for which report is helpful when using site and category exclusions? Which report is helpful when using site and category exclusions? Campaign report. Ad Group report. Placement report. ✅ Keyword report. ...
Below is the answer and explanation for which report is helpful when using site and category exclusions? Which report is helpful when using site and category exclusions? Campaign report. Ad Group report. Placement report. ✅ Keyword report. Read article →
Below is the answer and explanation for how long should advertisers wait after creating a new display campaign before analyzing its performance? How long should advertisers wait after creating a new display campaign before analyzing its performance? ...
Below is the answer and explanation for how long should advertisers wait after creating a new display campaign before analyzing its performance? How long should advertisers wait after creating a new display campaign before analyzing its performance? Read article →
Below is the answer and explanation for your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which types of AdWords campaign would ...
Below is the answer and explanation for your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which types of AdWords campaign would Read article →
Below is the answer and explanation for how does an extension work on a display ad? How does an extension work on a display ad? It adds extra information, like a location or phone number. ✅ It ...
Below is the answer and explanation for how does an extension work on a display ad? How does an extension work on a display ad? It adds extra information, like a location or phone number. ✅ It Read article →
Below is the answer and explanation for your client Alexa, who sells wedding accessories, is running a text ad on the display network. What might Google automatically include in her ads? Your client Alexa, who sells wedding ...
Below is the answer and explanation for your client Alexa, who sells wedding accessories, is running a text ad on the display network. What might Google automatically include in her ads? Your client Alexa, who sells wedding Read article →
Below is the answer and explanation for an advertiser selling airline tickets has designed an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants ...
Below is the answer and explanation for an advertiser selling airline tickets has designed an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants Read article →
Below is the answer and explanation for remarketing is targeting ads to people who’ve already visited: Remarketing is targeting ads to people who’ve already visited: Multiple websites on the display network Your website after they’ve searched on ...
Below is the answer and explanation for remarketing is targeting ads to people who’ve already visited: Remarketing is targeting ads to people who’ve already visited: Multiple websites on the display network Your website after they’ve searched on Read article →
Below is the answer and explanation for which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible for display network campaigns? Which automatically expands your reach based on ...
Below is the answer and explanation for which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible for display network campaigns? Which automatically expands your reach based on Read article →
Below is the answer and explanation for if one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do? If one of your display ad groups isn’t serving due ...
Below is the answer and explanation for if one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do? If one of your display ad groups isn’t serving due Read article →
Below is the answer and explanation for frequency capping gives advertisers the ability to specify a limit to the number of: Frequency capping gives advertisers the ability to specify a limit to the number of: Clicks for ...
Below is the answer and explanation for frequency capping gives advertisers the ability to specify a limit to the number of: Frequency capping gives advertisers the ability to specify a limit to the number of: Clicks for Read article →
Below is the answer and explanation for when using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by: When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by: ...
Below is the answer and explanation for when using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by: When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by: Read article →
Below is the answer and explanation for Viewable cost-per-thousand impressions (vCPM): Viewable cost-per-thousand impressions (vCPM): Applies to all ads that appear in Google search and on the display network. Lets you pay only for the impressions that ...
Below is the answer and explanation for Viewable cost-per-thousand impressions (vCPM): Viewable cost-per-thousand impressions (vCPM): Applies to all ads that appear in Google search and on the display network. Lets you pay only for the impressions that Read article →
Below is the answer and explanation for your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend? Your client wants to reach new parents with ads for ...
Below is the answer and explanation for your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend? Your client wants to reach new parents with ads for Read article →
Below is the answer and explanation for you might choose to use preferred layouts for dynamic display ads if your client: You might choose to use preferred layouts for dynamic display ads if your client: Wants to ...
Below is the answer and explanation for you might choose to use preferred layouts for dynamic display ads if your client: You might choose to use preferred layouts for dynamic display ads if your client: Wants to Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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