Below is the answer and explanation for Karen owns a large online business selling antiques. She wants to create a smart display campaign. What are two of the three inputs she must supply in order to create ...
Below is the answer and explanation for Karen owns a large online business selling antiques. She wants to create a smart display campaign. What are two of the three inputs she must supply in order to create Read article →
Below is the answer and explanation for Google display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of ...
Below is the answer and explanation for Google display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of Read article →
Below is the answer and explanation for how is using non-last-click attribution conversions useful for performance planner forecasts? How is using non-last-click attribution conversions useful for performance planner forecasts? To find growth opportunities regarding device targeting To ...
Below is the answer and explanation for how is using non-last-click attribution conversions useful for performance planner forecasts? How is using non-last-click attribution conversions useful for performance planner forecasts? To find growth opportunities regarding device targeting To Read article →
Below is the answer and explanation for what is a valid recommendation that the performance planner can provide? What is a valid recommendation that the performance planner can provide? Create alternative versions of best performing ad variations ...
Below is the answer and explanation for what is a valid recommendation that the performance planner can provide? What is a valid recommendation that the performance planner can provide? Create alternative versions of best performing ad variations Read article →
Below is the answer and explanation for what can the performance planner assist you with? What can the performance planner assist you with? To create an optimized copy of your existing campaign, so that it can be ...
Below is the answer and explanation for what can the performance planner assist you with? What can the performance planner assist you with? To create an optimized copy of your existing campaign, so that it can be Read article →
Below is the answer and explanation for using the performance planner on a monthly basis allows you to optimize which two aspects of an account? Using the performance planner on a monthly basis allows you to optimize ...
Below is the answer and explanation for using the performance planner on a monthly basis allows you to optimize which two aspects of an account? Using the performance planner on a monthly basis allows you to optimize Read article →
Below is the answer and explanation for what are the three main automation components of smart display campaigns? What are the three main automation components of smart display campaigns? Automated conversions Automated creatives ✅ Automated bidding ✅ ...
Below is the answer and explanation for what are the three main automation components of smart display campaigns? What are the three main automation components of smart display campaigns? Automated conversions Automated creatives ✅ Automated bidding ✅ Read article →
Below is the answer and explanation for Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google display ads campaign and is considering methods to reach her ...
Below is the answer and explanation for Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google display ads campaign and is considering methods to reach her Read article →
Below is the answer and explanation for Ben sells housewares through his website and app. What are two ways that Google ads can fuel his business goals and help him achieve his objectives? Ben sells housewares through ...
Below is the answer and explanation for Ben sells housewares through his website and app. What are two ways that Google ads can fuel his business goals and help him achieve his objectives? Ben sells housewares through Read article →
Below is the answer for Lauren has chosen “Influence consideration” as the marketing objective in her Google display ads campaign. Which two targeting options are a good fit for Lauren’s campaign? Below is the answer for Lauren ...
Below is the answer for Lauren has chosen “Influence consideration” as the marketing objective in her Google display ads campaign. Which two targeting options are a good fit for Lauren’s campaign? Below is the answer for Lauren Read article →
Below is the answer and explanation for Howard’s in the process of creating a Google display campaign and decides to use custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche ...
Below is the answer and explanation for Howard’s in the process of creating a Google display campaign and decides to use custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche Read article →
Below is the answer and explanation for which statement accurately describes the reach of affinity audiences’ targeting? Which statement accurately describes the reach of affinity audiences’ targeting? It reaches people who have the intent to purchase, updated ...
Below is the answer and explanation for which statement accurately describes the reach of affinity audiences’ targeting? Which statement accurately describes the reach of affinity audiences’ targeting? It reaches people who have the intent to purchase, updated Read article →
Below is the answer and explanation for what is a key benefit of smart display campaigns? What is a key benefit of smart display campaigns? Display Network recommendations are generated based on Smart Display campaign performance. Highly ...
Below is the answer and explanation for what is a key benefit of smart display campaigns? What is a key benefit of smart display campaigns? Display Network recommendations are generated based on Smart Display campaign performance. Highly Read article →
Below is the answer and explanation for Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this? Marie is a marketer trying to maximize ...
Below is the answer and explanation for Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this? Marie is a marketer trying to maximize Read article →
Below is the answer and explanation for Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website ...
Below is the answer and explanation for Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website Read article →
Below is the answer for Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts were successful, but he now wants to scale things to a larger degree. Jake can reach a ...
Below is the answer for Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts were successful, but he now wants to scale things to a larger degree. Jake can reach a Read article →
Below is the answer and explanation for Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when ...
Below is the answer and explanation for Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when Read article →
Below is the answer and explanation for Ken sees a high level of success from his display campaigns, and wants to take performance to the next level with the help of dynamic remarketing. How can dynamic remarketing ...
Below is the answer and explanation for Ken sees a high level of success from his display campaigns, and wants to take performance to the next level with the help of dynamic remarketing. How can dynamic remarketing Read article →
Below is the answer and explanation for Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google display ...
Below is the answer and explanation for Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google display Read article →
Below is the answer and explanation for a marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy ...
Below is the answer and explanation for a marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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