A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion ...
A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion Read article →
The term eCPM, or effective cost per mille, is a key metric that publishers use to evaluate the revenue generated from every one thousand ad impressions displayed on their app ...
The term eCPM, or effective cost per mille, is a key metric that publishers use to evaluate the revenue generated from every one thousand ad impressions displayed on their app Read article →
Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on ...
Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on Read article →
Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising ...
Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising Read article →
SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating ...
SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating Read article →
An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an ...
An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an Read article →
AMP, the accelerated mobile page, is a framework developed by Google that aims to improve the loading speed and enhance the overall user experience of web pages. What exactly are ...
AMP, the accelerated mobile page, is a framework developed by Google that aims to improve the loading speed and enhance the overall user experience of web pages. What exactly are Read article →
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article →
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's ...
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's Read article →
Below is the answer and explanation for which form of targeting would you use to display ads to people who have previously visited your website? Which form of targeting would you use to display ads to people ...
Below is the answer and explanation for which form of targeting would you use to display ads to people who have previously visited your website? Which form of targeting would you use to display ads to people Read article →
Below is the answer and explanation for when looking to advertise a new business online, what is one of the major benefits of display ads? When looking to advertise a new business online, what is one of ...
Below is the answer and explanation for when looking to advertise a new business online, what is one of the major benefits of display ads? When looking to advertise a new business online, what is one of Read article →
Below is the answer and explanation for when making video content for your display ads, what is most important to ensure? When making video content for your display ads, what is most important to ensure? Videos are ...
Below is the answer and explanation for when making video content for your display ads, what is most important to ensure? When making video content for your display ads, what is most important to ensure? Videos are Read article →
Below is the answer and explanation for Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective? Colin is ...
Below is the answer and explanation for Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective? Colin is Read article →
Below is the answer an explanation for which display ad format runs in both native and non-native inventory? Which display ad format runs in both native and non-native inventory? AMPHTML ads Uploaded ads Image ads Responsive display ...
Below is the answer an explanation for which display ad format runs in both native and non-native inventory? Which display ad format runs in both native and non-native inventory? AMPHTML ads Uploaded ads Image ads Responsive display Read article →
Below is the answer and explanation for which statement is true about responsive display ads? Which statement is true about responsive display ads? The ads can meet exact branding requirements. They offer the advertiser more creative control ...
Below is the answer and explanation for which statement is true about responsive display ads? Which statement is true about responsive display ads? The ads can meet exact branding requirements. They offer the advertiser more creative control Read article →
Below is the answer and explanation for Susan doesn’t have time to create display ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order ...
Below is the answer and explanation for Susan doesn’t have time to create display ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order Read article →
Below is the answer for Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this ...
Below is the answer for Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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