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digital marketing for smbs certification answers

Scenario: Tom is an avid Facebook user. Tom’s friend, Jane, posts a video from a travel-focused company called Get Out, Stay Out, about a new, local hiking trail. In the comments, Jane shares her thoughts and opinions about the trail. The following day, Tom’s sister sends him the same video link through Facebook Messenger. The Facebook algorithm sees all these interactions. Keeping this in mind, it’s likely Facebook will _______.

Below is the answer and explanation for scenario: Tom is an avid Facebook user. Tom’s friend, Jane, posts a video from a travel-focused company called Get Out, stay out, about a new, local hiking trail. In the ...

Below is the answer and explanation for scenario: Tom is an avid Facebook user. Tom’s friend, Jane, posts a video from a travel-focused company called Get Out, stay out, about a new, local hiking trail. In the Read article

If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use?

Below is the answer and explanation for if you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, ...

Below is the answer and explanation for if you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, Read article

Fill in the blank: A keyword set to ______ match type will display your ad when the search term contains any or some combination or variations of the words in your keyword, in any order.

Below is the answer and explanation for fill in the blank: a keyword set to match type will display your ad when the search term contains any or some combination or variations of the words in your ...

Below is the answer and explanation for fill in the blank: a keyword set to match type will display your ad when the search term contains any or some combination or variations of the words in your Read article

True or false? Never use acronyms in your writing.

Below is the answer and explanation for true or false? never use acronyms in your writing. True or false? never use acronyms in your writing. True, this helps avoid confusion. True, deleting acronyms makes your content more ...

Below is the answer and explanation for true or false? never use acronyms in your writing. True or false? never use acronyms in your writing. True, this helps avoid confusion. True, deleting acronyms makes your content more Read article

To provide a personalized experience to your email reader, which of the following best practices should you employ? Select all that apply.

Below is the answer and explanation for to provide a personalized experience to your email reader, which of the following best practices should you employ? Select all that apply. To provide a personalized experience to your email ...

Below is the answer and explanation for to provide a personalized experience to your email reader, which of the following best practices should you employ? Select all that apply. To provide a personalized experience to your email Read article

True or false? Adding a string of meaningless numbers to your Instagram username could appear spammy.

Below is the answer and explanation for true or false? adding a string of meaningless numbers to your Instagram username could appear spammy. True or false? adding a string of meaningless numbers to your Instagram username could ...

Below is the answer and explanation for true or false? adding a string of meaningless numbers to your Instagram username could appear spammy. True or false? adding a string of meaningless numbers to your Instagram username could Read article

Fill in the blank: A keyword set to _____ match type will display your ad if the search term contains the same order of the words, but it can also contain additional words.

Below is the answer and explanation for fill in the blank: a keyword set to match type will display your ad if the search term contains the same order of the words, but it can also contain ...

Below is the answer and explanation for fill in the blank: a keyword set to match type will display your ad if the search term contains the same order of the words, but it can also contain Read article

True or false? When possible, you should try and use extensive vocabulary in your writing.

Below is the answer and explanation for true or false? when possible, you should try and use extensive vocabulary in your writing. True or false? when possible, you should try and use extensive vocabulary in your writing. ...

Below is the answer and explanation for true or false? when possible, you should try and use extensive vocabulary in your writing. True or false? when possible, you should try and use extensive vocabulary in your writing. Read article

Fill in the blank: The ideal length of an email subject line is _____ characters.

Below is the answer and explanation for fill in the blank: the ideal length of an email subject line is  characters. Fill in the blank: the ideal length of an email subject line is  characters. 41–50. ✅ ...

Below is the answer and explanation for fill in the blank: the ideal length of an email subject line is  characters. Fill in the blank: the ideal length of an email subject line is  characters. 41–50. ✅ Read article

True or false? When getting started with a business Instagram account, consider purchasing at least 1,000 followers to make your brand look more credible and acquire followers at a faster rate.

Below is the answer and explanation for true or false? When getting started with a business Instagram account, consider purchasing at least 1,000 followers to make your brand look more credible and acquire followers at a faster ...

Below is the answer and explanation for true or false? When getting started with a business Instagram account, consider purchasing at least 1,000 followers to make your brand look more credible and acquire followers at a faster Read article

What is one benefit of running search ads for brand keywords?

Below is the answer and explanation for what is one benefit of running search ads for brand keywords? What is one benefit of running search ads for brand keywords? They always appear first in the search results, ...

Below is the answer and explanation for what is one benefit of running search ads for brand keywords? What is one benefit of running search ads for brand keywords? They always appear first in the search results, Read article

How many ad extensions should you include in your search ads?

Below is the answer and explanation for how many ad extensions should you include in your search ads? How many ad extensions should you include in your search ads? 2. 3. 5. All that are available. As ...

Below is the answer and explanation for how many ad extensions should you include in your search ads? How many ad extensions should you include in your search ads? 2. 3. 5. All that are available. As Read article

What are the two key actions to look at when optimizing each part of your email?

Below is the answer and explanation for what are the two key actions to look at when optimizing each part of your email? What are the two key actions to look at when optimizing each part of ...

Below is the answer and explanation for what are the two key actions to look at when optimizing each part of your email? What are the two key actions to look at when optimizing each part of Read article

True or false? As buying behavior changes, the inbound philosophy will also evolve.

Below is the answer and explanation for true or false? as buying behavior changes, the inbound philosophy will also evolve. True or false? as buying behavior changes, the inbound philosophy will also evolve. True. False. ✅ Correct ...

Below is the answer and explanation for true or false? as buying behavior changes, the inbound philosophy will also evolve. True or false? as buying behavior changes, the inbound philosophy will also evolve. True. False. ✅ Correct Read article

True or false? Effective writers start by filling in the main points of their content and save writing the introduction and conclusion for after they’ve written their piece.

Below is the answer and explanation for true or false? effective writers start by filling in the main points of their content and save writing the introduction and conclusion for after they’ve written their piece. True or ...

Below is the answer and explanation for true or false? effective writers start by filling in the main points of their content and save writing the introduction and conclusion for after they’ve written their piece. True or Read article

Fill in the blank: When creating a headline for your content, you should come up with ___________ different headlines.

Below is the answer and explanation for fill in the blank: when creating a headline for your content, you should come up with different headlines. Fill in the blank: when creating a headline for your content, you ...

Below is the answer and explanation for fill in the blank: when creating a headline for your content, you should come up with different headlines. Fill in the blank: when creating a headline for your content, you Read article

True or false? If you’re just starting out with paid ads and don’t know exactly how your persona will be searching, move from a narrower search to a broad match.

Below is the answer and explanation for true or false? if you’re just starting out with paid ads and don’t know exactly how your persona will be searching, move from a narrower search to a broad match. ...

Below is the answer and explanation for true or false? if you’re just starting out with paid ads and don’t know exactly how your persona will be searching, move from a narrower search to a broad match. Read article

Which of the following places on Instagram can you use a link to click through to your website ? Choose all that apply.

Below is the answer and explanation for which of the following places on Instagram can you use a link to click through to your website? Choose all that apply. Which of the following places on Instagram can ...

Below is the answer and explanation for which of the following places on Instagram can you use a link to click through to your website? Choose all that apply. Which of the following places on Instagram can Read article

Which of these KPIs demonstrate social media ROI? Choose all that apply.

Below is the answer and explanation for which of these KPIs demonstrate social media ROI? Choose all that apply. Which of these KPIs demonstrate social media ROI? Choose all that apply. Direct sales revenue from social media, ...

Below is the answer and explanation for which of these KPIs demonstrate social media ROI? Choose all that apply. Which of these KPIs demonstrate social media ROI? Choose all that apply. Direct sales revenue from social media, Read article

When is the most effective time to boost content on social media?

Below is the answer and explanation for when is the most effective time to boost content on social media? When is the most effective time to boost content on social media? When it’s performing well. ✅ When ...

Below is the answer and explanation for when is the most effective time to boost content on social media? When is the most effective time to boost content on social media? When it’s performing well. ✅ When Read article