An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why ...
An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why Read article →
SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating ...
SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating Read article →
There are several free tools that can read data from PDFs and images and extract the text, which can then be edited or copied to another document. Here are some ...
There are several free tools that can read data from PDFs and images and extract the text, which can then be edited or copied to another document. Here are some Read article →
Google Analytics 4 (GA4) is the latest version of Google's analytics platform, which has been designed to offer more advanced tracking and analysis capabilities compared to its predecessor, Universal Analytics ...
Google Analytics 4 (GA4) is the latest version of Google's analytics platform, which has been designed to offer more advanced tracking and analysis capabilities compared to its predecessor, Universal Analytics Read article →
Data plays a vital role in the success of businesses that operate online, as it serves as a foundation for customer service and provides insights into customer preferences, feedback, and ...
Data plays a vital role in the success of businesses that operate online, as it serves as a foundation for customer service and provides insights into customer preferences, feedback, and Read article →
By 2015, over 2/3 of consumers admitted that they were concerned about identity fraud when purchasing online. That percentage has undoubtedly risen in light of the significant data breaches at ...
By 2015, over 2/3 of consumers admitted that they were concerned about identity fraud when purchasing online. That percentage has undoubtedly risen in light of the significant data breaches at Read article →
By abandoning the shopping cart in an e-shop, the story does not end, but rather begins a new chapter. Where the capacity of traditional PPC campaigns seems to end, the ...
By abandoning the shopping cart in an e-shop, the story does not end, but rather begins a new chapter. Where the capacity of traditional PPC campaigns seems to end, the Read article →
Cloud based platforms catch on more and more as a running environment for web applications. What advantages, compared to the traditional “on-premise” infrastructure or classic web-hosting, do they offer? And ...
Cloud based platforms catch on more and more as a running environment for web applications. What advantages, compared to the traditional “on-premise” infrastructure or classic web-hosting, do they offer? And Read article →
General advice on how to successfully carry out a web integration project. Also, you should not miss the previous part of the article series about web integration - How to ...
General advice on how to successfully carry out a web integration project. Also, you should not miss the previous part of the article series about web integration - How to Read article →
Below is the answer and explanation for which of the following is not an important reason to familiarize yourself with available settings? Which of the following is not an important reason to familiarize yourself with available settings? ...
Below is the answer and explanation for which of the following is not an important reason to familiarize yourself with available settings? Which of the following is not an important reason to familiarize yourself with available settings? Read article →
Below is the answer and explanation for why doesn’t machine learning happen immediately after starting a Google app campaign? Why doesn’t machine learning happen immediately after starting a Google app campaign? The system starts by learning from ...
Below is the answer and explanation for why doesn’t machine learning happen immediately after starting a Google app campaign? Why doesn’t machine learning happen immediately after starting a Google app campaign? The system starts by learning from Read article →
Below is the answer and explanation for which two options are benefits of using Google analytics for firebase? Which two options are benefits of using Google analytics for firebase? There’s no need to implement an SDK. It ...
Below is the answer and explanation for which two options are benefits of using Google analytics for firebase? Which two options are benefits of using Google analytics for firebase? There’s no need to implement an SDK. It Read article →
Below is the answer a explanation for what two things are essential for a Google app campaign to run smoothly and successfully? What two things are essential for a Google app campaign to run smoothly and successfully? ...
Below is the answer a explanation for what two things are essential for a Google app campaign to run smoothly and successfully? What two things are essential for a Google app campaign to run smoothly and successfully? Read article →
Below is the answer and explanation for what do “counters” measure in studio? What do “counters” measure in studio? Elapsed time interacting with a creative element. Length of time a video creative is played. Number of times ...
Below is the answer and explanation for what do “counters” measure in studio? What do “counters” measure in studio? Elapsed time interacting with a creative element. Length of time a video creative is played. Number of times Read article →
Below is the answer and explanation for data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. Data for your client shows that more estimated total conversions are ...
Below is the answer and explanation for data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. Data for your client shows that more estimated total conversions are Read article →
Definition: Data represented in the form of a graph whereby different levels of the same metric are displayed in color. Information: People’s interaction with the different sections of a web page is commonly shown by web-based marketers ...
Definition: Data represented in the form of a graph whereby different levels of the same metric are displayed in color. Information: People’s interaction with the different sections of a web page is commonly shown by web-based marketers Read article →
Definition: It is the overall quantity of outgoing traffic coming from a website, mostly calculated in gigabytes (GB). Information: It generally omits email. It is important to note the dissimilarity between data transfer and bandwidth as it ...
Definition: It is the overall quantity of outgoing traffic coming from a website, mostly calculated in gigabytes (GB). Information: It generally omits email. It is important to note the dissimilarity between data transfer and bandwidth as it Read article →
Definition: Bandwidth refers to the maximum amount of data that is transferable over time through a communicational network. Bandwidth measures in Kilobits per second (kbps). Information: Differences between bandwidth and data transfer often cause misperceptions. Data transfer refers to the sum, ...
Definition: Bandwidth refers to the maximum amount of data that is transferable over time through a communicational network. Bandwidth measures in Kilobits per second (kbps). Information: Differences between bandwidth and data transfer often cause misperceptions. Data transfer refers to the sum, Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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