CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article →
Below is the answer and explanation for which metric best helps you convey the value of your advertising strategy? Which metric best helps you convey the value of your advertising strategy? CPC. Reach. CPM. ROAS. ✅ Correct ...
Below is the answer and explanation for which metric best helps you convey the value of your advertising strategy? Which metric best helps you convey the value of your advertising strategy? CPC. Reach. CPM. ROAS. ✅ Correct Read article →
Below is the answer and explanation for Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do ...
Below is the answer and explanation for Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do Read article →
Below is the answer and explanation for what is not considered a default “medium” in Google analytics? What is not considered a default “medium” in Google analytics? Google. ✅ Organic. Referral. CPC. Correct answer Google. ✅ Explanation ...
Below is the answer and explanation for what is not considered a default “medium” in Google analytics? What is not considered a default “medium” in Google analytics? Google. ✅ Organic. Referral. CPC. Correct answer Google. ✅ Explanation Read article →
Below is the answer and explanation for for an ad entering into an auction on the Google display network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are: For an ad entering into ...
Below is the answer and explanation for for an ad entering into an auction on the Google display network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are: For an ad entering into Read article →
Below is the answer and explanation for when reviewing the search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when ...
Below is the answer and explanation for when reviewing the search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when Read article →
Below is the answer and explanation for when someone clicks your ad, the actual amount you’re charged will be: When someone clicks your ad, the actual amount you’re charged will be: The minimum needed to hold your ...
Below is the answer and explanation for when someone clicks your ad, the actual amount you’re charged will be: When someone clicks your ad, the actual amount you’re charged will be: The minimum needed to hold your Read article →
Below is the answer and explanation for how much are you charged for a click on your ad words ad? How much are you charged for a click on your ad words ad? You’re charged only the ...
Below is the answer and explanation for how much are you charged for a click on your ad words ad? How much are you charged for a click on your ad words ad? You’re charged only the Read article →
Below is the answer and explanation for one of your clients wants to know why a campaign went over the specified daily budget several days in a row. One of your clients wants to know why a ...
Below is the answer and explanation for one of your clients wants to know why a campaign went over the specified daily budget several days in a row. One of your clients wants to know why a Read article →
Below is the answer and explanation for an advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids? An advertiser looking to drive ...
Below is the answer and explanation for an advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids? An advertiser looking to drive Read article →
Below is the answer and explanation for what cost model only calculates cost for impressions measured as viewable by active view? What cost model only calculates cost for impressions measured as viewable by active view? CPA. CPM. ...
Below is the answer and explanation for what cost model only calculates cost for impressions measured as viewable by active view? What cost model only calculates cost for impressions measured as viewable by active view? CPA. CPM. Read article →
Below is the answer and explanation for what are the three main factors that determine ad quality? What are the three main factors that determine ad quality? Expected click through rate, ad formats, and ad relevance Expected ...
Below is the answer and explanation for what are the three main factors that determine ad quality? What are the three main factors that determine ad quality? Expected click through rate, ad formats, and ad relevance Expected Read article →
Definition: It is the effectual amount of money over a thousand impressions. It especially refers to effectual cost contained in every thousand. Information: eCPM aids in measuring media with the help of various payment procedures in such ...
Definition: It is the effectual amount of money over a thousand impressions. It especially refers to effectual cost contained in every thousand. Information: eCPM aids in measuring media with the help of various payment procedures in such Read article →
Definition: Cost per click is the charge or rate remunerated for a click. Information: Pay-per-click (PPC) is another term used for cost-per-click (CPC), and they are used as synonyms and antonyms. PPC defines the charging rate based ...
Definition: Cost per click is the charge or rate remunerated for a click. Information: Pay-per-click (PPC) is another term used for cost-per-click (CPC), and they are used as synonyms and antonyms. PPC defines the charging rate based Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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