CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article →
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's ...
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's Read article →
Below is the answer and explanation for Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do ...
Below is the answer and explanation for Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do Read article →
Below is the answer and explanation for what is the primary metric for determining a winning ad? What is the primary metric for determining a winning ad? Clicks. Lowest cost per click. CTR. ✅ Ad position. Correct ...
Below is the answer and explanation for what is the primary metric for determining a winning ad? What is the primary metric for determining a winning ad? Clicks. Lowest cost per click. CTR. ✅ Ad position. Correct Read article →
Below is the answer and explanation for what is a valid recommendation that the performance planner can provide? What is a valid recommendation that the performance planner can provide? Create alternative versions of best performing ad variations. ...
Below is the answer and explanation for what is a valid recommendation that the performance planner can provide? What is a valid recommendation that the performance planner can provide? Create alternative versions of best performing ad variations. Read article →
Below is the answer and explanation for which bidding option is best suited for an advertiser focused on direct response marketing goals? Which bidding option is best suited for an advertiser focused on direct response marketing goals? ...
Below is the answer and explanation for which bidding option is best suited for an advertiser focused on direct response marketing goals? Which bidding option is best suited for an advertiser focused on direct response marketing goals? Read article →
Below is the answer and explanation for let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget? Let’s say your cost-per-click is $0.05 ...
Below is the answer and explanation for let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget? Let’s say your cost-per-click is $0.05 Read article →
Below is the answer and explanation for you have a budget of £75 per day for your client’s search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1. You have a budget ...
Below is the answer and explanation for you have a budget of £75 per day for your client’s search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1. You have a budget Read article →
Below is the answer and explanation for you have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1. You have a food truck ...
Below is the answer and explanation for you have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1. You have a food truck Read article →
Below is the answer and explanation for when choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s: When choosing ...
Below is the answer and explanation for when choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s: When choosing Read article →
Below is the answer and explanation for you have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use: You have a ...
Below is the answer and explanation for you have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use: You have a Read article →
Below is the answer and explanation for your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when Google ads ...
Below is the answer and explanation for your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when Google ads Read article →
Below is the answer and explanation for Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this? Obi added a sitelink ...
Below is the answer and explanation for Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this? Obi added a sitelink Read article →
Below is the answer and explanation for search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Search terms report data shows ...
Below is the answer and explanation for search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Search terms report data shows Read article →
Below is the answer and explanation for your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate? Your client’s campaign is getting a ...
Below is the answer and explanation for your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate? Your client’s campaign is getting a Read article →
Below is the answer and explanation for when someone clicks your ad, the actual amount you’re charged will be: When someone clicks your ad, the actual amount you’re charged will be: The minimum needed to hold your ...
Below is the answer and explanation for when someone clicks your ad, the actual amount you’re charged will be: When someone clicks your ad, the actual amount you’re charged will be: The minimum needed to hold your Read article →
Below is the answer and explanation for you can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by: You can win a higher ad position in the auction with a lower ...
Below is the answer and explanation for you can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by: You can win a higher ad position in the auction with a lower Read article →
Below is the answer and explanation for data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s display network campaign based on your research. ...
Below is the answer and explanation for data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s display network campaign based on your research. Read article →
Below is the answer and explanation for an e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google ads, what can you do to start maximizing results for profit? An ...
Below is the answer and explanation for an e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google ads, what can you do to start maximizing results for profit? An Read article →
Below is the answer and explanation for how do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google display network? How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google ...
Below is the answer and explanation for how do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google display network? How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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