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cookie consent

(Almost) everything you need to know about cookie management

What does cookie management involve? Why are visitors constantly confronted with cookie banners, and most importantly, why is the world of cookies so confusing? Read on to uncover the answers! ...

What does cookie management involve? Why are visitors constantly confronted with cookie banners, and most importantly, why is the world of cookies so confusing? Read on to uncover the answers! Read article

Google Consent Mode 2.0 – what you have to do?

If you use cookies on your websites and collect data through Google Analytics, Google Ads, or Search Ads 360, you will be affected by the upcoming change. In response to ...

If you use cookies on your websites and collect data through Google Analytics, Google Ads, or Search Ads 360, you will be affected by the upcoming change. In response to Read article

Consent banner – what is it?

In today’s digital landscape, data privacy and protection have become critical concerns for both users and organizations. As part of regulatory requirements like the General Data Protection Regulation (GDPR) and ...

In today’s digital landscape, data privacy and protection have become critical concerns for both users and organizations. As part of regulatory requirements like the General Data Protection Regulation (GDPR) and Read article

Conversion rate (CVR) – what is conversion rate and how is CVR calculated (exact formula)?

A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion ...

A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion Read article

A guide to Google Analytics 4 (for marketing agencies and small business)

On July 1, 2023, Google will move all users of Google Analytics to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (likewise known as Universal Analytics ...

On July 1, 2023, Google will move all users of Google Analytics to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (likewise known as Universal Analytics Read article