Let's start with the general A/B testing definition. A/B testing, also known as split testing or bucket testing, is a method of comparing two versions of content to determine which ...
Let's start with the general A/B testing definition. A/B testing, also known as split testing or bucket testing, is a method of comparing two versions of content to determine which Read article →
Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). ...
Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). Read article →
ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of ...
ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of Read article →
ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can ...
ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can Read article →
If your website uses Google Tag Manager (GTM), deploying Cookiebot can be done easily by following these step-by-step instructions. This guide will walk you through how to implement the cookie ...
If your website uses Google Tag Manager (GTM), deploying Cookiebot can be done easily by following these step-by-step instructions. This guide will walk you through how to implement the cookie Read article →
Google Analytics 4 (GA4) is the latest version of Google's analytics platform, which has been designed to offer more advanced tracking and analysis capabilities compared to its predecessor, Universal Analytics ...
Google Analytics 4 (GA4) is the latest version of Google's analytics platform, which has been designed to offer more advanced tracking and analysis capabilities compared to its predecessor, Universal Analytics Read article →
Google has just announced one of the most significant changes in a long time. They have shifted from their last non-direct click import from GA4 to Google Ads to a ...
Google has just announced one of the most significant changes in a long time. They have shifted from their last non-direct click import from GA4 to Google Ads to a Read article →
Below is the answer and explanation for if you want to track a completed order in your website, what would be a proper place to add the conversion tracking code? If you want to track a completed ...
Below is the answer and explanation for if you want to track a completed order in your website, what would be a proper place to add the conversion tracking code? If you want to track a completed Read article →
Below is the answer and explanation for when running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site? When running a search engine marketing campaign, what goal ...
Below is the answer and explanation for when running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site? When running a search engine marketing campaign, what goal Read article →
Below is the answer and explanation for what can conversion tracking in search help you measure? What can conversion tracking in search help you measure? How many transactions are completed on your site overall. How many people ...
Below is the answer and explanation for what can conversion tracking in search help you measure? What can conversion tracking in search help you measure? How many transactions are completed on your site overall. How many people Read article →
Below is the answer and explanation for what is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path? What is the set of rules that determines how ...
Below is the answer and explanation for what is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path? What is the set of rules that determines how Read article →
Below is the answer and explanation for which statement is true regarding conversions in a Google app campaign? Which statement is true regarding conversions in a Google app campaign? They’re any action a user performs when using ...
Below is the answer and explanation for which statement is true regarding conversions in a Google app campaign? Which statement is true regarding conversions in a Google app campaign? They’re any action a user performs when using Read article →
Below is the answer and explanation for how can a profit margin be applied to the revenue metric? How can a profit margin be applied to the revenue metric? Assign the pixel to a line item's conversion ...
Below is the answer and explanation for how can a profit margin be applied to the revenue metric? How can a profit margin be applied to the revenue metric? Assign the pixel to a line item's conversion Read article →
Below is the answer and explanation for James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta. James is ...
Below is the answer and explanation for James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta. James is Read article →
Below is the answer and explanation for conversion optimiser can help drive conversions by using your conversion history and: Conversion optimiser can help drive conversions by using your conversion history and: Cost-per-acquisition (CPA) goals to show the ...
Below is the answer and explanation for conversion optimiser can help drive conversions by using your conversion history and: Conversion optimiser can help drive conversions by using your conversion history and: Cost-per-acquisition (CPA) goals to show the Read article →
Below is the answer and explanation for your client wants to show ads to people who’ve visited her website before. Which ad words feature would you recommend she use? Your client wants to show ads to people ...
Below is the answer and explanation for your client wants to show ads to people who’ve visited her website before. Which ad words feature would you recommend she use? Your client wants to show ads to people Read article →
Below is the answer and explanation for which bidding strategy should Sara use if her goal is to get more people to call her local catering business? Which bidding strategy should Sara use if her goal is ...
Below is the answer and explanation for which bidding strategy should Sara use if her goal is to get more people to call her local catering business? Which bidding strategy should Sara use if her goal is Read article →
Below is the answer and explanation for Daley is managing multiple Google ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google ads tasks simpler? Daley is managing multiple Google ...
Below is the answer and explanation for Daley is managing multiple Google ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google ads tasks simpler? Daley is managing multiple Google Read article →
Below is the answer and explanation for Adam, a flower shop owner, wants to drive phone calls to his store. Which ad words tool should he use to track how many calls result from ad clicks on ...
Below is the answer and explanation for Adam, a flower shop owner, wants to drive phone calls to his store. Which ad words tool should he use to track how many calls result from ad clicks on Read article →
Below is the answer and explanation for conversion tracking helps you improve the return on investment (ROI) from your online advertising because it: Conversion tracking helps you improve the return on investment (ROI) from your online advertising ...
Below is the answer and explanation for conversion tracking helps you improve the return on investment (ROI) from your online advertising because it: Conversion tracking helps you improve the return on investment (ROI) from your online advertising Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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