Install hijacking is a type of trickery on mobile phones where bad software steals credit for an app being installed. It's a general term that covers things like "click injection", ...
Install hijacking is a type of trickery on mobile phones where bad software steals credit for an app being installed. It's a general term that covers things like "click injection", Read article →
Click hijacking is when bad people try to trick the system with mobile ads. They try to make it look like they were the reason an app was installed by ...
Click hijacking is when bad people try to trick the system with mobile ads. They try to make it look like they were the reason an app was installed by Read article →
Have you ever wondered how some mobile apps seem to magically get credited with installs they didn't earn? It's called "attribution fraud". What is attribution fraud? Imagine you just installed ...
Have you ever wondered how some mobile apps seem to magically get credited with installs they didn't earn? It's called "attribution fraud". What is attribution fraud? Imagine you just installed Read article →
The term eCPM, or effective cost per mille, is a key metric that publishers use to evaluate the revenue generated from every one thousand ad impressions displayed on their app ...
The term eCPM, or effective cost per mille, is a key metric that publishers use to evaluate the revenue generated from every one thousand ad impressions displayed on their app Read article →
Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on ...
Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on Read article →
Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising ...
Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising Read article →
SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating ...
SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating Read article →
An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an ...
An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an Read article →
AMP, the accelerated mobile page, is a framework developed by Google that aims to improve the loading speed and enhance the overall user experience of web pages. What exactly are ...
AMP, the accelerated mobile page, is a framework developed by Google that aims to improve the loading speed and enhance the overall user experience of web pages. What exactly are Read article →
ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of ...
ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of Read article →
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's ...
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's Read article →
Below is the answer and explanation for how can improving your eat help your business? Choose the three best answers. How can improving your eat help your business? Choose the three best answers. Get more links to ...
Below is the answer and explanation for how can improving your eat help your business? Choose the three best answers. How can improving your eat help your business? Choose the three best answers. Get more links to Read article →
Below is the answer and explanation for why is it common for companies to think of themselves in terms of a funnel? Why is it common for companies to think of themselves in terms of a funnel? ...
Below is the answer and explanation for why is it common for companies to think of themselves in terms of a funnel? Why is it common for companies to think of themselves in terms of a funnel? Read article →
Below is the answer and explanation for when would you use a contact create attribution report? When would you use a contact create attribution report? To understand which marketing and sales activities are generating revenue for your ...
Below is the answer and explanation for when would you use a contact create attribution report? When would you use a contact create attribution report? To understand which marketing and sales activities are generating revenue for your Read article →
Below is the answer and explanation for which of the following is not a way that contextual marketing can help to increase conversion rates? Which of the following is not a way that contextual marketing can help ...
Below is the answer and explanation for which of the following is not a way that contextual marketing can help to increase conversion rates? Which of the following is not a way that contextual marketing can help Read article →
Below is the answer and explanation for conversion optimizer works by: Conversion optimizer works by: A/B testing your landing page for higher conversion rates. Automatically adjusting bids keywords as well as other dimensions in a campaign. ✅ ...
Below is the answer and explanation for conversion optimizer works by: Conversion optimizer works by: A/B testing your landing page for higher conversion rates. Automatically adjusting bids keywords as well as other dimensions in a campaign. ✅ Read article →
Below is the answer and explanation for Why is it common for companies to think of themselves in terms of a funnel? Why is it common for companies to think of themselves in terms of a funnel? ...
Below is the answer and explanation for Why is it common for companies to think of themselves in terms of a funnel? Why is it common for companies to think of themselves in terms of a funnel? Read article →
Below is the answer and explanation for fill in the blank: the purpose of the Hubspot reports library is to help you:. Fill in the blank: the purpose of the Hubspot reports library is to help you:. ...
Below is the answer and explanation for fill in the blank: the purpose of the Hubspot reports library is to help you:. Fill in the blank: the purpose of the Hubspot reports library is to help you:. Read article →
Definition: Conversion rates refer to the rate of visitants who take aspired actions. Information: Aspired actions have several structures, ranging from site to site. Samples of these actions include selling commodities, membership certifications, newsletter registrations, software downloads, ...
Definition: Conversion rates refer to the rate of visitants who take aspired actions. Information: Aspired actions have several structures, ranging from site to site. Samples of these actions include selling commodities, membership certifications, newsletter registrations, software downloads, Read article →
Definition The percentage of profit or loss made on the invested money. Information For instance: $200 profit / $1000 investment = 20% ROI Theoretically, return-on-investment is easy to understand. Practically, you might face difficulty in understanding it ...
Definition The percentage of profit or loss made on the invested money. Information For instance: $200 profit / $1000 investment = 20% ROI Theoretically, return-on-investment is easy to understand. Practically, you might face difficulty in understanding it Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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