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Conversion rate optimization

A/B testing – what is it?

Let's start with the general A/B testing definition. A/B testing, also known as split testing or bucket testing, is a method of comparing two versions of content to determine which ...

Let's start with the general A/B testing definition. A/B testing, also known as split testing or bucket testing, is a method of comparing two versions of content to determine which Read article

Private marketplace (PMP) – what is private marketplace and what is PMP used for?

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article

Which focus area is often worked on directly after your new launch pad website goes live?

Below is the answer and explanation for which focus area is often worked on directly after your new launch pad website goes live? Which focus area is often worked on directly after your new launch pad website ...

Below is the answer and explanation for which focus area is often worked on directly after your new launch pad website goes live? Which focus area is often worked on directly after your new launch pad website Read article