Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). ...
Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). Read article →
An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why ...
An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why Read article →
Below is the answer and explanation for your marketing director at abc marketing agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible? Your marketing ...
Below is the answer and explanation for your marketing director at abc marketing agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible? Your marketing Read article →
Below is the answer and explanation for what area(s) can you experiment with when you’re optimizing a conversion opportunity? What area(s) can you experiment with when you’re optimizing a conversion opportunity? The design of the conversion opportunity ...
Below is the answer and explanation for what area(s) can you experiment with when you’re optimizing a conversion opportunity? What area(s) can you experiment with when you’re optimizing a conversion opportunity? The design of the conversion opportunity Read article →
Below is the answer and explanation for which of the following metrics does Facebook use to rate the expected performance of your ads? Select all that apply. Which of the following metrics does Facebook use to rate ...
Below is the answer and explanation for which of the following metrics does Facebook use to rate the expected performance of your ads? Select all that apply. Which of the following metrics does Facebook use to rate Read article →
Below is the answer and explanation for what is the definition of a conversion? What is the definition of a conversion? The completion of an open. The completion of a click. The completion of a desired action. ...
Below is the answer and explanation for what is the definition of a conversion? What is the definition of a conversion? The completion of an open. The completion of a click. The completion of a desired action. Read article →
Below is the answer and explanation for which statement is true regarding conversions in a Google app campaign? Which statement is true regarding conversions in a Google app campaign? They’re any action a user performs when using ...
Below is the answer and explanation for which statement is true regarding conversions in a Google app campaign? Which statement is true regarding conversions in a Google app campaign? They’re any action a user performs when using Read article →
Below is the answer and explanation for you are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site? You are ...
Below is the answer and explanation for you are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site? You are Read article →
Below is the answer and explanation for James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta. James is ...
Below is the answer and explanation for James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta. James is Read article →
Below is the answer and explanation for which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions? Which ad format is recommended for ...
Below is the answer and explanation for which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions? Which ad format is recommended for Read article →
Below is the answer and explanation for what can the performance planner assist you with? What can the performance planner assist you with? To create an optimized copy of your existing campaign, so that it can be ...
Below is the answer and explanation for what can the performance planner assist you with? What can the performance planner assist you with? To create an optimized copy of your existing campaign, so that it can be Read article →
Below is the answer and explanation for in a path to conversion report, when a user selects to “pivot On Interaction path,” what are two major differences from the unpivoted report? In a path to conversion report, ...
Below is the answer and explanation for in a path to conversion report, when a user selects to “pivot On Interaction path,” what are two major differences from the unpivoted report? In a path to conversion report, Read article →
Below is the answer and explanation for what can you learn from attribution reports? What can you learn from attribution reports? The series of steps customers take after completing a conversion, including information on ads, clicks, and ...
Below is the answer and explanation for what can you learn from attribution reports? What can you learn from attribution reports? The series of steps customers take after completing a conversion, including information on ads, clicks, and Read article →
Below is the answer and explanation for the customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? The customer journey has become more complex, ...
Below is the answer and explanation for the customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? The customer journey has become more complex, Read article →
Below is the answer and explanation for a conversion is: A conversion is: When someone reaches your landing page after clicking your ad or video. Any interaction with your ad that can be measured, like watching a ...
Below is the answer and explanation for a conversion is: A conversion is: When someone reaches your landing page after clicking your ad or video. Any interaction with your ad that can be measured, like watching a Read article →
Below is the answer and explanation for you’re working on a Google search ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on ...
Below is the answer and explanation for you’re working on a Google search ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on Read article →
Below is the answer and explanation for Mary wants to run a text ad on the Google search network. She’s new to text ads and needs to start with the basics. What are the three components of ...
Below is the answer and explanation for Mary wants to run a text ad on the Google search network. She’s new to text ads and needs to start with the basics. What are the three components of Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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