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Content strategy.

Perex/lead paragraph – what is it?

A "perex" in journalism is the short introduction to an article, typically 2-5 sentences long. Its main job is to grab the reader's attention and give a hint about what ...

A "perex" in journalism is the short introduction to an article, typically 2-5 sentences long. Its main job is to grab the reader's attention and give a hint about what Read article

What is the difference between CPM (cost per mile) and CPT (cost per thousand) metrics?

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article

Which tool in HubSpot helps you establish thought leadership in search engines using a topic cluster content strategy?

Below is the answer and explanation for which tool in Hubspot helps you establish thought leadership in search engines using a topic cluster content strategy? Which tool in Hubspot helps you establish thought leadership in search engines ...

Below is the answer and explanation for which tool in Hubspot helps you establish thought leadership in search engines using a topic cluster content strategy? Which tool in Hubspot helps you establish thought leadership in search engines Read article

Why is it important to avoid unnatural repetition of words in your blog post title, meta description, and URL?

Below is the answer and explanation for why is it important to avoid unnatural repetition of words in your blog post title, meta description, and URL? Why is it important to avoid unnatural repetition of words in ...

Below is the answer and explanation for why is it important to avoid unnatural repetition of words in your blog post title, meta description, and URL? Why is it important to avoid unnatural repetition of words in Read article

You’ve joined a startup company. Before building out your content strategy, you’ll need to develop your company’s primary buyer persona. What’s the appropriate order for developing the buyer persona for your startup?

Below is the answer and explanation for you’ve joined a startup company. Before building out your content strategy, you’ll need to develop your company’s primary buyer persona. What’s the appropriate order for developing the buyer persona for ...

Below is the answer and explanation for you’ve joined a startup company. Before building out your content strategy, you’ll need to develop your company’s primary buyer persona. What’s the appropriate order for developing the buyer persona for Read article

When identifying buyer’s journey content for a long-term content strategy, it’s important to focus on content for which stage(s)?

Below is the answer and explanation for when identifying buyer’s journey content for a long-term content strategy, it’s important to focus on content for which stage(s)? When identifying buyer’s journey content for a long-term content strategy, it’s ...

Below is the answer and explanation for when identifying buyer’s journey content for a long-term content strategy, it’s important to focus on content for which stage(s)? When identifying buyer’s journey content for a long-term content strategy, it’s Read article

Which of the following statements best describes the goal of a journey map?

Below is the answer and explanation for which of the following statements best describes the goal of a journey map? Which of the following statements best describes the goal of a journey map? To gain a holistic ...

Below is the answer and explanation for which of the following statements best describes the goal of a journey map? Which of the following statements best describes the goal of a journey map? To gain a holistic Read article

What is another commonly used term for conversion optimization?

Below is the answer and explanation for what is another commonly used term for conversion optimization? What is another commonly used term for conversion optimization? Conversion content strategy optimization. Lead conversion optimization. Relationship rate optimization. Conversion rate ...

Below is the answer and explanation for what is another commonly used term for conversion optimization? What is another commonly used term for conversion optimization? Conversion content strategy optimization. Lead conversion optimization. Relationship rate optimization. Conversion rate Read article

Fill in the blank: You set out to have 15 of your unengaged leads click a link to a resource article by the end of your month-long workflow. This is an example of a __________.

Below is the answer and explanation for fill in the blank: you set out to have 15 of your unengaged leads click a link to a resource article by the end of your month-long workflow. This is ...

Below is the answer and explanation for fill in the blank: you set out to have 15 of your unengaged leads click a link to a resource article by the end of your month-long workflow. This is Read article