Clickthrough rate

Good Quality Score: Why Should You Care About It and How to Improve It

Depending on the type of term you are bidding on, you can get an excellent quality score. It goes without saying that not every term will have a quality score ...

Depending on the type of term you are bidding on, you can get an excellent quality score. It goes without saying that not every term will have a quality score Read article →

Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

Below is the answer and explanation for Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do ...

Choose all that apply. What data can you gather about your website from Google Search Console?

Below is the answer and explanation for choose all that apply. What data can you gather about your website from Google search console? Choose all that apply. What data can you gather about your website from Google ...

Jo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitors in search results and wants to improve their ranking and clickthrough rate. How should Jo go about optimizing the Papier website for this goal?

Below is the answer and explanation for Jo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitors in search results and ...

Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box’s main product page. Right now that page ranks on the second page of search results for their target keyword. Chris has started improving the on-page SEO of the page, optimizing it for their target keyword, and seeking backlinks from popular pet care blogs. In order to track progress towards their goal, which metrics should Chris track?

Below is the answer and explanation for Chris is a marketing manager at the pet box, which offers subscription boxes for pet owners. Chris wants to increase traffic to the pet box’s main product page. Right now ...

If you track nothing else for SEO, make sure you track ___.

Below is the answer and explanation for if you track nothing else for SEO, make sure you track. If you track nothing else for SEO, make sure you track. Organic traffic. ✅ Clickthrough rate. Conversion rate. Impressions. ...

An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, the advertiser should review:

Below is the answer and explanation for an advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, the advertiser should review: ...

You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

Below is the answer and explanation for you are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up ...

How would you determine the clickthrough rate (CTR) for a client’s search ads?

Below is the answer and explanation for how would you determine the clickthrough rate (CTR) for a client’s search ads? How would you determine the clickthrough rate (CTR) for a client’s search ads? Evaluate the number of ...

Which statement about ad extensions isn’t true?

Below is the answer and explanation for which statement about ad extensions isn’t true? Which statement about ad extensions isn’t true? They show additional information about a business. They tend to improve an ad’s visibility. They often ...

An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

Below is the answer and explanation for an advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase ad rank? An advertiser wants to improve the position ...

Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.”

Below is the answer and explanation for search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Search terms report data shows ...

Clickthrough

Definition Signifies the procedure where one lands on the advertiser’s website by clicking on an ad. Information Although not the sole interaction, the clickthrough has been considered the most popular reaction to any ad. Sometimes visitors directly ...

Clickthrough Rate (CTR)

Definition: This is expressed as a percentage value and shows the average amount of clickthroughs per hundred ad impressions. Information: Distinguishing what clickthrough rates measure and do not measure is vital. The number of people who landed ...

Who am I?

Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

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