Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article →
Below is the answer and explanation for when an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, quality score: When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own ...
Below is the answer and explanation for when an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, quality score: When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own Read article →
Below is the answer and explanation for which two variables can be used to optimize the rotation of dynamic creatives? Which two variables can be used to optimize the rotation of dynamic creatives? Impression-to-view rate. Designated weights. ...
Below is the answer and explanation for which two variables can be used to optimize the rotation of dynamic creatives? Which two variables can be used to optimize the rotation of dynamic creatives? Impression-to-view rate. Designated weights. Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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