Below is the answer and explanation for cross-environment conversion methodology takes into account what data sources? Cross-environment conversion methodology takes into account what data sources? Data pools, cookies, audience IDs. Cookies, SDKs, audience data. Device types, OS, ...
Below is the answer and explanation for cross-environment conversion methodology takes into account what data sources? Cross-environment conversion methodology takes into account what data sources? Data pools, cookies, audience IDs. Cookies, SDKs, audience data. Device types, OS, Read article →
Below is the answer and explanation for Felix wants to start showing his Google display ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? Felix ...
Below is the answer and explanation for Felix wants to start showing his Google display ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? Felix Read article →
Below is the answer and explanation for when would a VPAID asset be used? When would a VPAID asset be used? When VAST is not supported. ✅ As a backup for a VAST asset. When a video ...
Below is the answer and explanation for when would a VPAID asset be used? When would a VPAID asset be used? When VAST is not supported. ✅ As a backup for a VAST asset. When a video Read article →
Below is the answer and explanation for when a responsive display ad is automatically assembled, what’s adjusted to fit the ad slot? When a responsive display ad is automatically assembled, what’s adjusted to fit the ad slot? ...
Below is the answer and explanation for when a responsive display ad is automatically assembled, what’s adjusted to fit the ad slot? When a responsive display ad is automatically assembled, what’s adjusted to fit the ad slot? Read article →
Below is the answer and explanation for Gavin is creating a Google display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his ...
Below is the answer and explanation for Gavin is creating a Google display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his Read article →
Below is the answer and explanation for what report in report builder shows the number of unique users who have interacted with ads? What report in report builder shows the number of unique users who have interacted ...
Below is the answer and explanation for what report in report builder shows the number of unique users who have interacted with ads? What report in report builder shows the number of unique users who have interacted Read article →
Below is the answer and explanation for Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google search (hundreds of conversions a month) and would like ...
Below is the answer and explanation for Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google search (hundreds of conversions a month) and would like Read article →
Below is the answer and explanation for audience lists created in campaign manager can be automatically shared with which linked applications? Audience lists created in campaign manager can be automatically shared with which linked applications? Display & ...
Below is the answer and explanation for audience lists created in campaign manager can be automatically shared with which linked applications? Audience lists created in campaign manager can be automatically shared with which linked applications? Display & Read article →
Below is the answer and explanation for Viktor’s been tracking the conversions in his display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend ...
Below is the answer and explanation for Viktor’s been tracking the conversions in his display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend Read article →
Below is the answer and explanation for a company that produces sporting equipment for senior citizens would like to use Google display ads to reach new customers. Their product line gears toward people, with or without an ...
Below is the answer and explanation for a company that produces sporting equipment for senior citizens would like to use Google display ads to reach new customers. Their product line gears toward people, with or without an Read article →
Below is the answer and explanation for what happens when a user meets the frequency cap for an ad? What happens when a user meets the frequency cap for an ad? Ads stop serving to that user. ...
Below is the answer and explanation for what happens when a user meets the frequency cap for an ad? What happens when a user meets the frequency cap for an ad? Ads stop serving to that user. Read article →
Below is the answer and explanation for paid search dimensions in report builder are compatible with what metric? Paid search dimensions in report builder are compatible with what metric? Paid search revenue. ✅ Downloaded impressions. Active view. ...
Below is the answer and explanation for paid search dimensions in report builder are compatible with what metric? Paid search dimensions in report builder are compatible with what metric? Paid search revenue. ✅ Downloaded impressions. Active view. Read article →
Below is the answer and explanation for what can automated bidding help an advertiser improve? What can automated bidding help an advertiser improve? Competition Languages Calls-to-action Performance ✅ Correct Answer Performance ✅ Explanation Automated bidding can help ...
Below is the answer and explanation for what can automated bidding help an advertiser improve? What can automated bidding help an advertiser improve? Competition Languages Calls-to-action Performance ✅ Correct Answer Performance ✅ Explanation Automated bidding can help Read article →
Below is the answer and explanation for Kim is seeing significant performance from her Google display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this? Kim is seeing significant ...
Below is the answer and explanation for Kim is seeing significant performance from her Google display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this? Kim is seeing significant Read article →
Below is the answer and explanation for Angela’s ready to get started with her first smart display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the ...
Below is the answer and explanation for Angela’s ready to get started with her first smart display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the Read article →
Below is the answer and explanation for you can use keyword planner to identify: You can use keyword planner to identify: The number of negative keywords you should add. The amount of traffic potential keywords you might ...
Below is the answer and explanation for you can use keyword planner to identify: You can use keyword planner to identify: The number of negative keywords you should add. The amount of traffic potential keywords you might Read article →
Below is the answer and explanation for in a path to conversion report, when a user selects to “pivot On Interaction path,” what are two major differences from the unpivoted report? In a path to conversion report, ...
Below is the answer and explanation for in a path to conversion report, when a user selects to “pivot On Interaction path,” what are two major differences from the unpivoted report? In a path to conversion report, Read article →
Below is the answer and explanation for Mike is interested in using automation to more effectively manage his google display campaigns. What’s one automation model that smart display campaigns provide? Mike is interested in using automation to ...
Below is the answer and explanation for Mike is interested in using automation to more effectively manage his google display campaigns. What’s one automation model that smart display campaigns provide? Mike is interested in using automation to Read article →
Below is the answer and explanation for Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through smart display campaigns. How might smart display campaign reporting help Emmy? Emmy ...
Below is the answer and explanation for Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through smart display campaigns. How might smart display campaign reporting help Emmy? Emmy Read article →
Below is the answer and explanation for what floodlight conversion counting method would report the first visit for each user within a given day? What floodlight conversion counting method would report the first visit for each user ...
Below is the answer and explanation for what floodlight conversion counting method would report the first visit for each user within a given day? What floodlight conversion counting method would report the first visit for each user Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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