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Private marketplace (PMP) – what is private marketplace and what is PMP used for?

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article

Push notifications

Push notifications are clickable messages sent by an app to your mobile device or desktop. They are designed to capture user attention and deliver time-sensitive or important information, even when ...

Push notifications are clickable messages sent by an app to your mobile device or desktop. They are designed to capture user attention and deliver time-sensitive or important information, even when Read article