Categories

Call to action

Perex/lead paragraph – what is it?

A "perex" in journalism is the short introduction to an article, typically 2-5 sentences long. Its main job is to grab the reader's attention and give a hint about what ...

A "perex" in journalism is the short introduction to an article, typically 2-5 sentences long. Its main job is to grab the reader's attention and give a hint about what Read article

Newsletter

Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). ...

Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). Read article

Conversion rate (CVR) – what is conversion rate and how is CVR calculated (exact formula)?

A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion ...

A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion Read article

What can you add to a blog post to determine what content will show up on the short form version of that post on your blog’s homepage?

Below is the answer and explanation for what can you add to a blog post to determine what content will show up on the short form version of that post on your blog’s homepage? What can you ...

Below is the answer and explanation for what can you add to a blog post to determine what content will show up on the short form version of that post on your blog’s homepage? What can you Read article

On the website shown in this image, what could this business do to improve the user experience of their website? (Duplicate 1)

Below is the answer and explanation for on the website shown in this image, what could this business do to improve the user experience of their website? On the website shown in this image, what could this ...

Below is the answer and explanation for on the website shown in this image, what could this business do to improve the user experience of their website? On the website shown in this image, what could this Read article

Why should your call-to-action contain action-oriented language?

Below is the answer and explanation for why should your call-to-action contain action-oriented language? Why should your call-to-action contain action-oriented language? Because Jorie said so. A call-to-action should inspire your visitors to take an action. You don’t want a ...

Below is the answer and explanation for why should your call-to-action contain action-oriented language? Why should your call-to-action contain action-oriented language? Because Jorie said so. A call-to-action should inspire your visitors to take an action. You don’t want a Read article

Which of the following is NOT an example of active language you should use on a call-to-action?

Below is the answer and explanation for which of the following is not an example of active language you should use on a call-to-action? Which of the following is not an example of active language you should ...

Below is the answer and explanation for which of the following is not an example of active language you should use on a call-to-action? Which of the following is not an example of active language you should Read article

A website visitor is reading the blog post you published last month. They’re intrigued by the call-to-action that you have at the bottom of your post, so they decide to click it and are redirected to a form which they fill out and submit. Which Inbound Methodology stage is being described in this scenario?

Below is the answer and explanation for a website visitor is reading the blog post you published last month. They’re intrigued by the call-to-action that you have at the bottom of your post, so they decide to ...

Below is the answer and explanation for a website visitor is reading the blog post you published last month. They’re intrigued by the call-to-action that you have at the bottom of your post, so they decide to Read article

Where should you consider inserting calls-to-action throughout your blog post?

Below is the answer and explanation for where should you consider inserting calls-to-action throughout your blog post? Where should you consider inserting calls-to-action throughout your blog post? Text-based call-to-action at the top. Image-based call-to-action at the top. ...

Below is the answer and explanation for where should you consider inserting calls-to-action throughout your blog post? Where should you consider inserting calls-to-action throughout your blog post? Text-based call-to-action at the top. Image-based call-to-action at the top. Read article

This call-to-action isn’t performing as well as it should. What is the first thing to assess about the call-to-action?

Below is the answer and explanation for this call-to-action isn’t performing as well as it should. What is the first thing to assess about the call-to-action? This call-to-action isn’t performing as well as it should. What is ...

Below is the answer and explanation for this call-to-action isn’t performing as well as it should. What is the first thing to assess about the call-to-action? This call-to-action isn’t performing as well as it should. What is Read article

Which of the following would be the most appropriate call-to-action to place at the bottom of an awareness-stage blog post?

Below is the answer and explanation for which of the following would be the most appropriate call-to-action to place at the bottom of an awareness-stage blog post? Which of the following would be the most appropriate call-to-action ...

Below is the answer and explanation for which of the following would be the most appropriate call-to-action to place at the bottom of an awareness-stage blog post? Which of the following would be the most appropriate call-to-action Read article