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brand safety

Video ad network – what is it?

Video ad networks facilitate the connection between video advertisers and advertising placements on a range of websites. Video networks collect ad space from publishers and unsold ad inventory from advertisers, ...

Video ad networks facilitate the connection between video advertisers and advertising placements on a range of websites. Video networks collect ad space from publishers and unsold ad inventory from advertisers, Read article

Preferred deals – what is it?

A preferred deal, also referred to as programmatic non-guaranteed, involves an agreement between a publisher (seller) and an advertiser (buyer) granting the advertiser preferential access to inventory. In this arrangement, ...

A preferred deal, also referred to as programmatic non-guaranteed, involves an agreement between a publisher (seller) and an advertiser (buyer) granting the advertiser preferential access to inventory. In this arrangement, Read article

Real-time bidding (RTB) – what is real-time bidding and what is it used for?

Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on ...

Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on Read article

Which ad format supports pre-bid verification with Integral Ad Science?

Below is the answer and explanation for which ad format supports pre-bid verification with integral ad Science? Which ad format supports pre-bid verification with integral ad Science? Bumpers. Mobile app. Display. ✅ True view. Correct answer Display. ...

Below is the answer and explanation for which ad format supports pre-bid verification with integral ad Science? Which ad format supports pre-bid verification with integral ad Science? Bumpers. Mobile app. Display. ✅ True view. Correct answer Display. Read article