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brand awareness

What is the difference between CPM (cost per mile) and CPT (cost per thousand) metrics?

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article

What should a business do first, when considering going into a new market?

Below is the answer and explanation for what should a business do first, when considering going into a new market? What should a business do first, when considering going into a new market? Hire an agency to ...

Below is the answer and explanation for what should a business do first, when considering going into a new market? What should a business do first, when considering going into a new market? Hire an agency to Read article

Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google Display Network?

Below is the answer and explanation for which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google display network? Which of these metrics is typically most important in measuring ...

Below is the answer and explanation for which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google display network? Which of these metrics is typically most important in measuring Read article

Your client has a Mexican restaurant and wants to increase brand awareness in the local community

Below is the answer and explanation for your client has a Mexican restaurant and wants to increase brand awareness in the local community. Your client has a Mexican restaurant and wants to increase brand awareness in the ...

Below is the answer and explanation for your client has a Mexican restaurant and wants to increase brand awareness in the local community. Your client has a Mexican restaurant and wants to increase brand awareness in the Read article

What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.) Select All Correct Responses

Below is the answer and explanation for what are two compelling reasons to include an app as part of a marketing strategy? What are two compelling reasons to include an app as part of a marketing strategy? ...

Below is the answer and explanation for what are two compelling reasons to include an app as part of a marketing strategy? What are two compelling reasons to include an app as part of a marketing strategy? Read article