Categories

Audience targeting.

Perex/lead paragraph – what is it?

A "perex" in journalism is the short introduction to an article, typically 2-5 sentences long. Its main job is to grab the reader's attention and give a hint about what ...

A "perex" in journalism is the short introduction to an article, typically 2-5 sentences long. Its main job is to grab the reader's attention and give a hint about what Read article

Video ad network – what is it?

Video ad networks facilitate the connection between video advertisers and advertising placements on a range of websites. Video networks collect ad space from publishers and unsold ad inventory from advertisers, ...

Video ad networks facilitate the connection between video advertisers and advertising placements on a range of websites. Video networks collect ad space from publishers and unsold ad inventory from advertisers, Read article

Ad server – what is it and what are ad servers used for?

An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An ...

An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An Read article

Real-time bidding (RTB) – what is real-time bidding and what is it used for?

Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on ...

Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on Read article

Demand-side platform (DSP) – what is demand-side platform platform and what is it used for?

Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising ...

Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising Read article

What is the difference between CPM (cost per mile) and CPT (cost per thousand) metrics?

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article

Scenario: You want to target an audience that has previously viewed your product’s pricing page on your website. Which targeting strategy should you use?

Below is the answer and explanation for scenario: you want to target an audience that has previously viewed your product’s pricing page on your website. Which targeting strategy should you use? Scenario: you want to target an ...

Below is the answer and explanation for scenario: you want to target an audience that has previously viewed your product’s pricing page on your website. Which targeting strategy should you use? Scenario: you want to target an Read article

Which three settings could prevent deals from meeting their ad-serving goals? (select three)Select All Correct Responses

Below is the answer and explanation for which three settings could prevent deals from meeting their ad-serving goals? Which three settings could prevent deals from meeting their ad-serving goals? VAST and VPAID creatives that are approved. Geo ...

Below is the answer and explanation for which three settings could prevent deals from meeting their ad-serving goals? Which three settings could prevent deals from meeting their ad-serving goals? VAST and VPAID creatives that are approved. Geo Read article

Which two targeting types are supported in Studio for dynamic creatives? (select two)Select All Correct Responses

Below is the answer and explanation for which two targeting types are supported in studio for dynamic creatives? Which two targeting types are supported in studio for dynamic creatives? Geo-targeting. ✅ Device targeting. Audience targeting. ✅ Language ...

Below is the answer and explanation for which two targeting types are supported in studio for dynamic creatives? Which two targeting types are supported in studio for dynamic creatives? Geo-targeting. ✅ Device targeting. Audience targeting. ✅ Language Read article