A "perex" in journalism is the short introduction to an article, typically 2-5 sentences long. Its main job is to grab the reader's attention and give a hint about what ...
A "perex" in journalism is the short introduction to an article, typically 2-5 sentences long. Its main job is to grab the reader's attention and give a hint about what Read article →
Video ad networks facilitate the connection between video advertisers and advertising placements on a range of websites. Video networks collect ad space from publishers and unsold ad inventory from advertisers, ...
Video ad networks facilitate the connection between video advertisers and advertising placements on a range of websites. Video networks collect ad space from publishers and unsold ad inventory from advertisers, Read article →
An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An ...
An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An Read article →
Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on ...
Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on Read article →
Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising ...
Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising Read article →
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article →
Below is the answer and explanation for scenario: you want to target an audience that has previously viewed your product’s pricing page on your website. Which targeting strategy should you use? Scenario: you want to target an ...
Below is the answer and explanation for scenario: you want to target an audience that has previously viewed your product’s pricing page on your website. Which targeting strategy should you use? Scenario: you want to target an Read article →
Below is the answer and explanation for which of the following is not an ad targeting strategy? Which of the following is not an ad targeting strategy? Contextual targeting. Demographic targeting. Audience targeting. ✅ Behavioral targeting. Correct ...
Below is the answer and explanation for which of the following is not an ad targeting strategy? Which of the following is not an ad targeting strategy? Contextual targeting. Demographic targeting. Audience targeting. ✅ Behavioral targeting. Correct Read article →
Below is the answer and explanation for which three settings could prevent deals from meeting their ad-serving goals? Which three settings could prevent deals from meeting their ad-serving goals? VAST and VPAID creatives that are approved. Geo ...
Below is the answer and explanation for which three settings could prevent deals from meeting their ad-serving goals? Which three settings could prevent deals from meeting their ad-serving goals? VAST and VPAID creatives that are approved. Geo Read article →
Below is the answer and explanation for which two targeting types are supported in studio for dynamic creatives? Which two targeting types are supported in studio for dynamic creatives? Geo-targeting. ✅ Device targeting. Audience targeting. ✅ Language ...
Below is the answer and explanation for which two targeting types are supported in studio for dynamic creatives? Which two targeting types are supported in studio for dynamic creatives? Geo-targeting. ✅ Device targeting. Audience targeting. ✅ Language Read article →
Below is the answer and explanation for an advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers? An advertiser wants to create ads that ...
Below is the answer and explanation for an advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers? An advertiser wants to create ads that Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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