Let's start with the general A/B testing definition. A/B testing, also known as split testing or bucket testing, is a method of comparing two versions of content to determine which ...
Let's start with the general A/B testing definition. A/B testing, also known as split testing or bucket testing, is a method of comparing two versions of content to determine which Read article →
Ad mediation streamlines the handling of numerous ad networks via a singular SDK, aiding publishers in enhancing CPMs, fill rates, and overall efficiency. What is ad mediation - understanding ad ...
Ad mediation streamlines the handling of numerous ad networks via a singular SDK, aiding publishers in enhancing CPMs, fill rates, and overall efficiency. What is ad mediation - understanding ad Read article →
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article →
Below is the answer and explanation for what does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested ...
Below is the answer and explanation for what does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested Read article →
Below is the answer and explanation for what type of information can KPIs provide? What type of information can KPIs provide? Audience segmentation. Long-term projections. ✅ Financial viability. Board decisions. Correct answer Long-term projections. ✅ The above ...
Below is the answer and explanation for what type of information can KPIs provide? What type of information can KPIs provide? Audience segmentation. Long-term projections. ✅ Financial viability. Board decisions. Correct answer Long-term projections. ✅ The above Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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