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Attribution models

Attribution fraud – what is it and how to detect attribution fraud in your campaign data?

Have you ever wondered how some mobile apps seem to magically get credited with installs they didn't earn? It's called "attribution fraud". What is attribution fraud? Imagine you just installed ...

Have you ever wondered how some mobile apps seem to magically get credited with installs they didn't earn? It's called "attribution fraud". What is attribution fraud? Imagine you just installed Read article

Marketing ROI – what is the (marketing) return on investment and how is ROI and MROI calculated?

ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of ...

ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of Read article

To recognize users across different devices, what feature must be enabled?

Below is the answer and explanation for to recognize users across different devices, what feature must be enabled? To recognize users across different devices, what feature must be enabled? Audience definitions. Attribution models. Google ads linking. User ...

Below is the answer and explanation for to recognize users across different devices, what feature must be enabled? To recognize users across different devices, what feature must be enabled? Audience definitions. Attribution models. Google ads linking. User Read article