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approach

Attribution window

An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why ...

An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why Read article

Omnichannel marketing – what is it?

Omnichannel marketing represents a strategy, a comprehensive approach that aims to communicate effectively with the customer through all available channels. Sharing information in a unified, interconnected way, while at the ...

Omnichannel marketing represents a strategy, a comprehensive approach that aims to communicate effectively with the customer through all available channels. Sharing information in a unified, interconnected way, while at the Read article