Below is the answer and explanation for Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under? Pauline has ...
Below is the answer and explanation for Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under? Pauline has Read article →
Below is the answer and explanation for in Google search campaigns, Jenny routinely replaces low performing ads, but knows Google app campaign best practices are different. For her Google app campaign, how often should Jenny replace low-performing ...
Below is the answer and explanation for in Google search campaigns, Jenny routinely replaces low performing ads, but knows Google app campaign best practices are different. For her Google app campaign, how often should Jenny replace low-performing Read article →
Below is the answer and explanation for Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do first? Rita’s ...
Below is the answer and explanation for Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do first? Rita’s Read article →
Below is the answer and explanation for Aaron observes and adjusts bids often in his Google ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number ...
Below is the answer and explanation for Aaron observes and adjusts bids often in his Google ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number Read article →
Below is the answer for Google ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types? For the ...
Below is the answer for Google ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types? For the Read article →
Below is the answer and explanation for an eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google app campaign for installs? An eCommerce app received 500 ...
Below is the answer and explanation for an eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google app campaign for installs? An eCommerce app received 500 Read article →
Below is the answer and explanation for Oscar’s been asked to create a video asset for a new Google app campaign. To follow video asset best practices, what should the video focus on? Oscar’s been asked to ...
Below is the answer and explanation for Oscar’s been asked to create a video asset for a new Google app campaign. To follow video asset best practices, what should the video focus on? Oscar’s been asked to Read article →
Below is the answer and explanation for Naomi wants to promote her app with Google ads, but has multiple campaign goals. What action should she take when promoting an app with multiple goals in an app campaign? ...
Below is the answer and explanation for Naomi wants to promote her app with Google ads, but has multiple campaign goals. What action should she take when promoting an app with multiple goals in an app campaign? Read article →
Below is the answer and explanation for Linda wants to get the most from her Google app campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets ...
Below is the answer and explanation for Linda wants to get the most from her Google app campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets Read article →
Below is the answer and explanation for Carol wants to review view-through conversions for her Google app campaign but doesn’t know where to find this data. What should she do? Carol wants to review view-through conversions for ...
Below is the answer and explanation for Carol wants to review view-through conversions for her Google app campaign but doesn’t know where to find this data. What should she do? Carol wants to review view-through conversions for Read article →
Below is the answer and explanation for Melissa’s been running a Google app campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next? Melissa’s been ...
Below is the answer and explanation for Melissa’s been running a Google app campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next? Melissa’s been Read article →
Below is the answer and explanation for which two in-app actions are common across a variety of industries? Which two in-app actions are common across a variety of industries? Application submission. Video download. Register. ✅ Sign-in. ✅ ...
Below is the answer and explanation for which two in-app actions are common across a variety of industries? Which two in-app actions are common across a variety of industries? Application submission. Video download. Register. ✅ Sign-in. ✅ Read article →
Below is the answer and explanation for a company decided to expand its app into international markets. Place the three steps involved in the app market expansion process in the correct order. A company decided to expand ...
Below is the answer and explanation for a company decided to expand its app into international markets. Place the three steps involved in the app market expansion process in the correct order. A company decided to expand Read article →
Below is the answer and explanation for Mario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy. Mario works at an agency on app ...
Below is the answer and explanation for Mario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy. Mario works at an agency on app Read article →
Below is the answer and explanation for what are the two main objectives of an app marketer? What are the two main objectives of an app marketer? Responding to user feedback. Generating app reviews. Driving app downloads. ...
Below is the answer and explanation for what are the two main objectives of an app marketer? What are the two main objectives of an app marketer? Responding to user feedback. Generating app reviews. Driving app downloads. Read article →
Below is the answer and explanation for when setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence. When setting ...
Below is the answer and explanation for when setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence. When setting Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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