Below is the answer and explanation for Luca’s running a Google app campaign for news publisher World news Online. Why should Luca care about the quality of World News Online’s listing on Google play? Luca’s running a ...
Below is the answer and explanation for Luca’s running a Google app campaign for news publisher World news Online. Why should Luca care about the quality of World News Online’s listing on Google play? Luca’s running a Read article →
Below is the answer and explanation for what’s the advantage to identifying app users with high lifetime value in a Google app campaign? What’s the advantage to identifying app users with high lifetime value in a Google ...
Below is the answer and explanation for what’s the advantage to identifying app users with high lifetime value in a Google app campaign? What’s the advantage to identifying app users with high lifetime value in a Google Read article →
Below is the answer and explanation for in which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? Which two scenarios would it make sense for the advertiser to ...
Below is the answer and explanation for in which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? Which two scenarios would it make sense for the advertiser to Read article →
Below is the answer and explanation for Gordon is running a Google app campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine ...
Below is the answer and explanation for Gordon is running a Google app campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine Read article →
Below is the answer and explanation for Claire understands the impact an app store listing can have on her Google app campaign. She wants to partner with the developer team to optimize the listing, so users who ...
Below is the answer and explanation for Claire understands the impact an app store listing can have on her Google app campaign. She wants to partner with the developer team to optimize the listing, so users who Read article →
Below is the answer and explanation for what’s the maximum number of localized store listing experiments that can be run at once in Google play? What’s the maximum number of localized store listing experiments that can be ...
Below is the answer and explanation for what’s the maximum number of localized store listing experiments that can be run at once in Google play? What’s the maximum number of localized store listing experiments that can be Read article →
Below is the answer and explanation for Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-in-class app analytics solution? Dennis understands ...
Below is the answer and explanation for Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-in-class app analytics solution? Dennis understands Read article →
Below is the answer and explanation for Shayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer One Stop. She has the One Stop app installed ...
Below is the answer and explanation for Shayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer One Stop. She has the One Stop app installed Read article →
Below is the answer and explanation for what’s usually the last touch point at which you might influence a user’s decision to install your app? What’s usually the last touch point at which you might influence a ...
Below is the answer and explanation for what’s usually the last touch point at which you might influence a user’s decision to install your app? What’s usually the last touch point at which you might influence a Read article →
Below is the answer and explanation for what are the three tracking solutions for Google app campaigns? What are the three tracking solutions for Google app campaigns? Google app analytics for advertisers, app attribution partners, Google play ...
Below is the answer and explanation for what are the three tracking solutions for Google app campaigns? What are the three tracking solutions for Google app campaigns? Google app analytics for advertisers, app attribution partners, Google play Read article →
Below is the answer and explanation for what’s the advantage to identifying app users with high lifetime value in a Google app campaign? What’s the advantage to identifying app users with high lifetime value in a Google ...
Below is the answer and explanation for what’s the advantage to identifying app users with high lifetime value in a Google app campaign? What’s the advantage to identifying app users with high lifetime value in a Google Read article →
Below is the answer and explanation for Sophie’s been asked to create image assets that adhere to best practices for Google app campaigns. She wants to guarantee placement across all channels. At minimum, what image assets should ...
Below is the answer and explanation for Sophie’s been asked to create image assets that adhere to best practices for Google app campaigns. She wants to guarantee placement across all channels. At minimum, what image assets should Read article →
Below is the answer and explanation for Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google offer to bridge the measurement gap between app and web? Measuring across ...
Below is the answer and explanation for Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google offer to bridge the measurement gap between app and web? Measuring across Read article →
Below is the answer and explanation for before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Before investing in paid media, a fitness company wants ...
Below is the answer and explanation for before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Before investing in paid media, a fitness company wants Read article →
Below is the answer and explanation for an education company is uploading image assets for their Google app campaign. What are three guidelines they should follow to optimize their image asset mix? An education company is uploading ...
Below is the answer and explanation for an education company is uploading image assets for their Google app campaign. What are three guidelines they should follow to optimize their image asset mix? An education company is uploading Read article →
Below is the answer and explanation for Lilly added text and image assets to her Google app campaign ad group, but she doesn’t have a video to upload. Her app campaign may do which of the following ...
Below is the answer and explanation for Lilly added text and image assets to her Google app campaign ad group, but she doesn’t have a video to upload. Her app campaign may do which of the following Read article →
Below is the answer and explanation for which two in-app actions are examples of those relevant to the retail industry? Which two in-app actions are examples of those relevant to the retail industry? Tutorial completion Hotel room ...
Below is the answer and explanation for which two in-app actions are examples of those relevant to the retail industry? Which two in-app actions are examples of those relevant to the retail industry? Tutorial completion Hotel room Read article →
Below is the answer and explanation for Janelle’s running a Google app campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle ...
Below is the answer and explanation for Janelle’s running a Google app campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle Read article →
Below is the answer and explanation for when creating a Google app campaign, what determines a campaign bidding strategy? When creating a Google app campaign, what determines a campaign bidding strategy? The number of downloads the app ...
Below is the answer and explanation for when creating a Google app campaign, what determines a campaign bidding strategy? When creating a Google app campaign, what determines a campaign bidding strategy? The number of downloads the app Read article →
Below is the answer and explanation for for a Google app campaign optimizing to a tCPA of $10, what would be the recommended minimum budget? For a Google app campaign optimizing to a tCPA of $10, what ...
Below is the answer and explanation for for a Google app campaign optimizing to a tCPA of $10, what would be the recommended minimum budget? For a Google app campaign optimizing to a tCPA of $10, what Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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