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eCPM – what is effective cost per mille, eCPM formula and what is eCPM used for?

The term eCPM, or effective cost per mille, is a key metric that publishers use to evaluate the revenue generated from every one thousand ad impressions displayed on their app ...

The term eCPM, or effective cost per mille, is a key metric that publishers use to evaluate the revenue generated from every one thousand ad impressions displayed on their app Read article

Real-time bidding (RTB) – what is real-time bidding and what is it used for?

Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on ...

Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on Read article

Demand-side platform (DSP) – what is demand-side platform platform and what is it used for?

Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising ...

Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising Read article

Supply-side platform (SSP) – what is supply-side platform and what is it used for?

SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating ...

SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating Read article

Ad exchange – what is ad exchange and what is it used for?

An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an ...

An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an Read article

AMP – accelerated mobile pages – what it is?

AMP, the accelerated mobile page, is a framework developed by Google that aims to improve the loading speed and enhance the overall user experience of web pages. What exactly are ...

AMP, the accelerated mobile page, is a framework developed by Google that aims to improve the loading speed and enhance the overall user experience of web pages. What exactly are Read article

ATT – App Tracking Transparency – what is it?

App Tracking Transparency (ATT) is Apple's privacy framework that requires iOS apps to obtain user consent before sharing their data. It introduced a popup where users can choose to allow ...

App Tracking Transparency (ATT) is Apple's privacy framework that requires iOS apps to obtain user consent before sharing their data. It introduced a popup where users can choose to allow Read article

Push notifications

Push notifications are clickable messages sent by an app to your mobile device or desktop. They are designed to capture user attention and deliver time-sensitive or important information, even when ...

Push notifications are clickable messages sent by an app to your mobile device or desktop. They are designed to capture user attention and deliver time-sensitive or important information, even when Read article

CTR – what is click through rate and how is it calculated?

Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's ...

Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's Read article