An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why ...
An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why Read article →
An active user refers to a unique individual who interacts with an app or website during a specific period of time. This metric is used to measure growth, churn, and ...
An active user refers to a unique individual who interacts with an app or website during a specific period of time. This metric is used to measure growth, churn, and Read article →
Push notifications are clickable messages sent by an app to your mobile device or desktop. They are designed to capture user attention and deliver time-sensitive or important information, even when ...
Push notifications are clickable messages sent by an app to your mobile device or desktop. They are designed to capture user attention and deliver time-sensitive or important information, even when Read article →
Google Analytics 4 (GA4) is the latest version of Google's analytics platform, which has been designed to offer more advanced tracking and analysis capabilities compared to its predecessor, Universal Analytics ...
Google Analytics 4 (GA4) is the latest version of Google's analytics platform, which has been designed to offer more advanced tracking and analysis capabilities compared to its predecessor, Universal Analytics Read article →
Below is the answer and explanation for for accurate targeting, assets are organized into ad groups that have shared topics most often related to which of the following? For accurate targeting, assets are organized into ad groups ...
Below is the answer and explanation for for accurate targeting, assets are organized into ad groups that have shared topics most often related to which of the following? For accurate targeting, assets are organized into ad groups Read article →
Below is the answer and explanation for Megan’s setting up a Google app campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s ...
Below is the answer and explanation for Megan’s setting up a Google app campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s Read article →
Below is the answer and explanation for what task could the market finder by Google tool help with? What task could the market finder by Google tool help with? Building audience lists based on individual user emails. ...
Below is the answer and explanation for what task could the market finder by Google tool help with? What task could the market finder by Google tool help with? Building audience lists based on individual user emails. Read article →
Below is the answer and explanation for what are two ways to achieve creative excellence in Google app campaigns? What are two ways to achieve creative excellence in Google app campaigns? Introduce one asset type at a ...
Below is the answer and explanation for what are two ways to achieve creative excellence in Google app campaigns? What are two ways to achieve creative excellence in Google app campaigns? Introduce one asset type at a Read article →
Below is the answer and explanation for what are the two key components of a high-quality app experience? What are the two key components of a high-quality app experience? Personalization and video quality. User experience and video ...
Below is the answer and explanation for what are the two key components of a high-quality app experience? What are the two key components of a high-quality app experience? Personalization and video quality. User experience and video Read article →
Below is the answer and explanation for why doesn’t machine learning happen immediately after starting a Google app campaign? Why doesn’t machine learning happen immediately after starting a Google app campaign? The system starts by learning from ...
Below is the answer and explanation for why doesn’t machine learning happen immediately after starting a Google app campaign? Why doesn’t machine learning happen immediately after starting a Google app campaign? The system starts by learning from Read article →
Below is the answer and explanation for Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?i Machine learning is ...
Below is the answer and explanation for Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?i Machine learning is Read article →
Below is the answer and explanation for Desmond has an online library full of quality images of his app. What’s the maximum number of image assets Desmond can add to one ad group within a Google app ...
Below is the answer and explanation for Desmond has an online library full of quality images of his app. What’s the maximum number of image assets Desmond can add to one ad group within a Google app Read article →
Below is the answer and explanation for Hiroko’s manager asks why Hiroko spends time working on her new Google app campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can ...
Below is the answer and explanation for Hiroko’s manager asks why Hiroko spends time working on her new Google app campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can Read article →
Below is the answer and explanation for Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will ...
Below is the answer and explanation for Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will Read article →
Below is the answer and explanation for Sally’s historically spent a lot of time in Google ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning ...
Below is the answer and explanation for Sally’s historically spent a lot of time in Google ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning Read article →
Below is the answer and explanation for which of the following definitions describes “events” in relation to app measurement? Which of the following definitions describes “events” in relation to app measurement? A way to market to potential ...
Below is the answer and explanation for which of the following definitions describes “events” in relation to app measurement? Which of the following definitions describes “events” in relation to app measurement? A way to market to potential Read article →
Below is the answer and explanation for what are two reasons why businesses should consider building a mobile app? What are two reasons why businesses should consider building a mobile app? A mobile app will encourage users ...
Below is the answer and explanation for what are two reasons why businesses should consider building a mobile app? What are two reasons why businesses should consider building a mobile app? A mobile app will encourage users Read article →
Below is the answer and explanation for Ben just launched an app for his pizza-delivery business. Which three in-app actions are most applicable for Ben’s business? Ben just launched an app for his pizza-delivery business. Which three ...
Below is the answer and explanation for Ben just launched an app for his pizza-delivery business. Which three in-app actions are most applicable for Ben’s business? Ben just launched an app for his pizza-delivery business. Which three Read article →
Below is the answer and explanation for Samira has a travel app named your adventure. Why should she create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours? Samira has a ...
Below is the answer and explanation for Samira has a travel app named your adventure. Why should she create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours? Samira has a Read article →
Below is the answer and explanation for as with all Google ads products, brand safety is of the utmost importance to Google app campaigns. Therefore, Google gives advertisers additional control over their placements, including the ability to ...
Below is the answer and explanation for as with all Google ads products, brand safety is of the utmost importance to Google app campaigns. Therefore, Google gives advertisers additional control over their placements, including the ability to Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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