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Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?

Below is the answer and explanation for Luca is preparing to run a Google app campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond? Luca ...

How does asset variety help with reach?

Below is the answer and explanation for how does asset variety help with reach? How does asset variety help with reach? Increased asset variety lets ads show only on YouTube. Increased asset variety lets ads be more ...

What report might help identify countries in which an app is getting visitors, but isn’t yet localized?

Below is the answer and explanation for what report might help identify countries in which an app is getting visitors, but isn’t yet localized? What report might help identify countries in which an app is getting visitors, ...

What kind of positive impact will machine learning have on the advertising industry?

Below is the answer and explanation for what kind of positive impact will machine learning have on the advertising industry? What kind of positive impact will machine learning have on the advertising industry? Machine learning creates company ...

Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two.) Select All Correct Responses

Below is the answer and explanation for Angela is explaining the advantages of machine learning in Google app campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? Angela is ...

Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?

Below is the answer and explanation for Alex read a lot about Google app campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google ads interface? ...

Which statement is true regarding Conversions in a Google App campaign?

Below is the answer and explanation for which statement is true regarding conversions in a Google app campaign? Which statement is true regarding conversions in a Google app campaign? They’re any action a user performs when using ...

Which of these companies would be ready to start a Google App campaign focused on in-app actions?

Below is the answer and explanation which of these companies would be ready to start a Google app campaign focused on in-app actions? Which of these companies would be ready to start a Google app campaign focused ...

For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?

Below is the answer and explanation for for a Google app campaign optimizing to a tCPI of $2, what would be the recommended minimum budget? For a Google app campaign optimizing to a tCPI of $2, what ...

Henry’s been running a Google App campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an App campaign remaining in the learning phase for an extended time?

Below is the answer and explanation for Henry’s been running a Google app campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an app campaign remaining in ...

Which three skills do marketers bring to the table when working with machine learning? (Choose three.) Select All Correct Responses

Below is the answer and explanation for which three skills do marketers bring to the table when working with machine learning? Which three skills do marketers bring to the table when working with machine learning? Efficiency Scale ...

Poppy’s setting up an App campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?

Below is the answer and explanation for Poppy’s setting up an app campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy ...

Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign. Why is that?

Below is the answer and explanation for Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google app campaign. Why is that? Nicky’s account manager asked ...

Which statement summarizes a Google App campaign?

Below is the answer and explanation for which statement summarizes a Google app campaign? Which statement summarizes a Google app campaign? A manual ad type in Google ads that lets advertisers display banners exclusively on Google Play. ...

Which three statements about machine learning are true? (Choose three.) Select All Correct Responses

Below is the answer and explanation for which three statements about machine learning are true? Which three statements about machine learning are true? Machine learning will eventually develop to a level where it can replace advertisers entirely. ...

Why might a shopper prefer to make a purchase using a retail app rather than a retail website?

Below is the answer and explanation for why might a shopper prefer to make a purchase using a retail app rather than a retail website? Why might a shopper prefer to make a purchase using a retail ...

Below is the answer and explanation for why might a shopper prefer to make a purchase using a retail app rather than a retail website? Why might a shopper prefer to make a purchase using a retail Read article →

Maria completed the “Headline” section of her text assets and now needs to complete the “Description” section. Which factors must Maria consider?

Below is the answer and explanation for Maria completed the “headline” section of her text assets and now needs to complete the “description” section. Which factors must Maria consider? Maria completed the “headline” section of her text ...

Tina’s an experienced account manager who enjoys overseeing the details of her Google Ads campaigns. She struggles with leaving the majority of campaign management to machine learning in App campaigns. What’s a valid reason for Tina to rely on machine learning instead of doing everything manually?

Below is the answer and explanation for Tina’s an experienced account manager who enjoys overseeing the details of her Google ads campaigns. She struggles with leaving the majority of campaign management to machine learning in app campaigns. ...

What two things are essential for a Google App campaign to run smoothly and successfully? (Choose two.) Select All Correct Responses

Below is the answer a explanation for what two things are essential for a Google app campaign to run smoothly and successfully? What two things are essential for a Google app campaign to run smoothly and successfully? ...

George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

Below is the answer and explanation for George regularly checks his conversion data in his Google app campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that ...

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