Below is the answer and explanation for what two things are marketers realizing as machine learning becomes more widely used? Machine learning is a key component in building relationships with clients. Automated campaigns outperform humans when it ...
Below is the answer and explanation for what two things are marketers realizing as machine learning becomes more widely used? Machine learning is a key component in building relationships with clients. Automated campaigns outperform humans when it Read article →
Below is the answer and explanation for what are two ways a marketer can use data insights to better understand campaign performance? What are two ways a marketer can use data insights to better understand campaign performance? ...
Below is the answer and explanation for what are two ways a marketer can use data insights to better understand campaign performance? What are two ways a marketer can use data insights to better understand campaign performance? Read article →
Below is the answer and explanation for While machines deliver a variety of advantages, humans still offer their own unique skill sets. What two advantages do humans have over machines when it comes to marketing? While machines ...
Below is the answer and explanation for While machines deliver a variety of advantages, humans still offer their own unique skill sets. What two advantages do humans have over machines when it comes to marketing? While machines Read article →
Below is the answer and explanation for Roberto’s expanding his UK-based app into France. He created a new French-targeted Google app campaign and translated his assets into French. Which three additional things should he consider before going ...
Below is the answer and explanation for Roberto’s expanding his UK-based app into France. He created a new French-targeted Google app campaign and translated his assets into French. Which three additional things should he consider before going Read article →
Below is the answer and explanation for healthy Life HQ10, a Health and well being company, has both a website and an app. What are three reasons the company should consider implementing measurement solutions that connect web ...
Below is the answer and explanation for healthy Life HQ10, a Health and well being company, has both a website and an app. What are three reasons the company should consider implementing measurement solutions that connect web Read article →
Below is the answer and explanation for Roberto is explaining why a Google app campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google app campaigns? Roberto is ...
Below is the answer and explanation for Roberto is explaining why a Google app campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google app campaigns? Roberto is Read article →
Below is the answer and explanation for why should companies with physical locations embrace app usage? Why should companies with physical locations embrace app usage? Mobile apps help build brand and website awareness. Apps encourage potential customers ...
Below is the answer and explanation for why should companies with physical locations embrace app usage? Why should companies with physical locations embrace app usage? Mobile apps help build brand and website awareness. Apps encourage potential customers Read article →
Below is the answer and explanation for Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry? Adam’s taking time to learn how machines and ...
Below is the answer and explanation for Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry? Adam’s taking time to learn how machines and Read article →
Below is the answer and explanation for Luca’s running a Google app campaign for news publisher World news Online. Why should Luca care about the quality of World News Online’s listing on Google play? Luca’s running a ...
Below is the answer and explanation for Luca’s running a Google app campaign for news publisher World news Online. Why should Luca care about the quality of World News Online’s listing on Google play? Luca’s running a Read article →
Below is the answer and explanation for what’s the advantage to identifying app users with high lifetime value in a Google app campaign? What’s the advantage to identifying app users with high lifetime value in a Google ...
Below is the answer and explanation for what’s the advantage to identifying app users with high lifetime value in a Google app campaign? What’s the advantage to identifying app users with high lifetime value in a Google Read article →
Below is the answer and explanation for in which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? Which two scenarios would it make sense for the advertiser to ...
Below is the answer and explanation for in which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? Which two scenarios would it make sense for the advertiser to Read article →
Below is the answer and explanation for Gordon is running a Google app campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine ...
Below is the answer and explanation for Gordon is running a Google app campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine Read article →
Below is the answer and explanation for Claire understands the impact an app store listing can have on her Google app campaign. She wants to partner with the developer team to optimize the listing, so users who ...
Below is the answer and explanation for Claire understands the impact an app store listing can have on her Google app campaign. She wants to partner with the developer team to optimize the listing, so users who Read article →
Below is the answer and explanation for what’s the maximum number of localized store listing experiments that can be run at once in Google play? What’s the maximum number of localized store listing experiments that can be ...
Below is the answer and explanation for what’s the maximum number of localized store listing experiments that can be run at once in Google play? What’s the maximum number of localized store listing experiments that can be Read article →
Below is the answer and explanation for Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-in-class app analytics solution? Dennis understands ...
Below is the answer and explanation for Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-in-class app analytics solution? Dennis understands Read article →
Below is the answer and explanation for Shayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer One Stop. She has the One Stop app installed ...
Below is the answer and explanation for Shayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer One Stop. She has the One Stop app installed Read article →
Below is the answer and explanation for what’s usually the last touch point at which you might influence a user’s decision to install your app? What’s usually the last touch point at which you might influence a ...
Below is the answer and explanation for what’s usually the last touch point at which you might influence a user’s decision to install your app? What’s usually the last touch point at which you might influence a Read article →
Below is the answer and explanation for what are the three tracking solutions for Google app campaigns? What are the three tracking solutions for Google app campaigns? Google app analytics for advertisers, app attribution partners, Google play ...
Below is the answer and explanation for what are the three tracking solutions for Google app campaigns? What are the three tracking solutions for Google app campaigns? Google app analytics for advertisers, app attribution partners, Google play Read article →
Below is the answer and explanation for what’s the advantage to identifying app users with high lifetime value in a Google app campaign? What’s the advantage to identifying app users with high lifetime value in a Google ...
Below is the answer and explanation for what’s the advantage to identifying app users with high lifetime value in a Google app campaign? What’s the advantage to identifying app users with high lifetime value in a Google Read article →
Below is the answer and explanation for Sophie’s been asked to create image assets that adhere to best practices for Google app campaigns. She wants to guarantee placement across all channels. At minimum, what image assets should ...
Below is the answer and explanation for Sophie’s been asked to create image assets that adhere to best practices for Google app campaigns. She wants to guarantee placement across all channels. At minimum, what image assets should Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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