Video ad networks facilitate the connection between video advertisers and advertising placements on a range of websites. Video networks collect ad space from publishers and unsold ad inventory from advertisers, ...
Video ad networks facilitate the connection between video advertisers and advertising placements on a range of websites. Video networks collect ad space from publishers and unsold ad inventory from advertisers, Read article →
Ad networks serve as intermediaries connecting advertisers with publishers or websites that offer valuable ad impressions. Their primary role is to gather ad inventory from publishers and align it with ...
Ad networks serve as intermediaries connecting advertisers with publishers or websites that offer valuable ad impressions. Their primary role is to gather ad inventory from publishers and align it with Read article →
Ad mediation streamlines the handling of numerous ad networks via a singular SDK, aiding publishers in enhancing CPMs, fill rates, and overall efficiency. What is ad mediation - understanding ad ...
Ad mediation streamlines the handling of numerous ad networks via a singular SDK, aiding publishers in enhancing CPMs, fill rates, and overall efficiency. What is ad mediation - understanding ad Read article →
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article →
Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on ...
Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on Read article →
SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating ...
SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating Read article →
An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an ...
An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an Read article →
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article →
Advertising is the currency of the Internet. Users may obtain valuable information for free through advertisements. However, over time, users are starting to express their dissatisfaction with intrusive and irritating ...
Advertising is the currency of the Internet. Users may obtain valuable information for free through advertisements. However, over time, users are starting to express their dissatisfaction with intrusive and irritating Read article →
Below is the answer and explanation for the question why are push notifications important for advertisers? Why are push notifications important for advertisers? They deliver timely updates to users They give users the opportunity to re-engage with ...
Below is the answer and explanation for the question why are push notifications important for advertisers? Why are push notifications important for advertisers? They deliver timely updates to users They give users the opportunity to re-engage with Read article →
Below is the answer and explanation for for accurate targeting, assets are organized into ad groups that have shared topics most often related to which of the following? For accurate targeting, assets are organized into ad groups ...
Below is the answer and explanation for for accurate targeting, assets are organized into ad groups that have shared topics most often related to which of the following? For accurate targeting, assets are organized into ad groups Read article →
Below is the answer and explanation for Megan’s setting up a Google app campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s ...
Below is the answer and explanation for Megan’s setting up a Google app campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s Read article →
Below is the answer and explanation for what task could the market finder by Google tool help with? What task could the market finder by Google tool help with? Building audience lists based on individual user emails. ...
Below is the answer and explanation for what task could the market finder by Google tool help with? What task could the market finder by Google tool help with? Building audience lists based on individual user emails. Read article →
Below is the answer and explanation for what are two ways to achieve creative excellence in Google app campaigns? What are two ways to achieve creative excellence in Google app campaigns? Introduce one asset type at a ...
Below is the answer and explanation for what are two ways to achieve creative excellence in Google app campaigns? What are two ways to achieve creative excellence in Google app campaigns? Introduce one asset type at a Read article →
Below is the answer and explanation for what are the two key components of a high-quality app experience? What are the two key components of a high-quality app experience? Personalization and video quality. User experience and video ...
Below is the answer and explanation for what are the two key components of a high-quality app experience? What are the two key components of a high-quality app experience? Personalization and video quality. User experience and video Read article →
Below is the answer and explanation for why doesn’t machine learning happen immediately after starting a Google app campaign? Why doesn’t machine learning happen immediately after starting a Google app campaign? The system starts by learning from ...
Below is the answer and explanation for why doesn’t machine learning happen immediately after starting a Google app campaign? Why doesn’t machine learning happen immediately after starting a Google app campaign? The system starts by learning from Read article →
Below is the answer and explanation for Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?i Machine learning is ...
Below is the answer and explanation for Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?i Machine learning is Read article →
Below is the answer and explanation for Desmond has an online library full of quality images of his app. What’s the maximum number of image assets Desmond can add to one ad group within a Google app ...
Below is the answer and explanation for Desmond has an online library full of quality images of his app. What’s the maximum number of image assets Desmond can add to one ad group within a Google app Read article →
Below is the answer and explanation for Hiroko’s manager asks why Hiroko spends time working on her new Google app campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can ...
Below is the answer and explanation for Hiroko’s manager asks why Hiroko spends time working on her new Google app campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can Read article →
Below is the answer and explanation for Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will ...
Below is the answer and explanation for Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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