Advertising messages are the most important tool for promoting your product or service. This can be done in two ways – either with short-term or long-term campaigns. Long-term campaigns must ...
Advertising messages are the most important tool for promoting your product or service. This can be done in two ways – either with short-term or long-term campaigns. Long-term campaigns must Read article →
Below is the answer and explanation for what is conversion rate optimization (CRO)? What is conversion rate optimization (CRO)? A metric used to quantify the number of digital views or engagements of a piece of content, usually ...
Below is the answer and explanation for what is conversion rate optimization (CRO)? What is conversion rate optimization (CRO)? A metric used to quantify the number of digital views or engagements of a piece of content, usually Read article →
Below is the answer and explanation for scenario: Tom is an avid Facebook user. Tom’s friend, Jane, posts a video from a travel-focused company called Get Out, stay out, about a new, local hiking trail. In the ...
Below is the answer and explanation for scenario: Tom is an avid Facebook user. Tom’s friend, Jane, posts a video from a travel-focused company called Get Out, stay out, about a new, local hiking trail. In the Read article →
Below is the answer and explanation for which of the following places on Instagram can you use a link to click through to your website? Choose all that apply. Which of the following places on Instagram can ...
Below is the answer and explanation for which of the following places on Instagram can you use a link to click through to your website? Choose all that apply. Which of the following places on Instagram can Read article →
Definition: The advertisement that shows up when browsing between two pages. Information: A pop-up ad is the most encountered form of interstitials. A more intrusive full-page ad is becoming famous which prevents the viewer from looking at ...
Definition: The advertisement that shows up when browsing between two pages. Information: A pop-up ad is the most encountered form of interstitials. A more intrusive full-page ad is becoming famous which prevents the viewer from looking at Read article →
Definition: Frequency cap refers to the constraints implied on the number of times a distinct user views a specific advertisement. Information: Frequency capping confers as a technique to evade banner burnout, the spot where the user overviews ...
Definition: Frequency cap refers to the constraints implied on the number of times a distinct user views a specific advertisement. Information: Frequency capping confers as a technique to evade banner burnout, the spot where the user overviews Read article →
Definition: Contextual Marketing is a technique of marketing in which the advertisements are served based on the webpage content (such as its theme or overall look) Information: During the beginning phase of web-based marketing, advertisements delivered on ...
Definition: Contextual Marketing is a technique of marketing in which the advertisements are served based on the webpage content (such as its theme or overall look) Information: During the beginning phase of web-based marketing, advertisements delivered on Read article →
Definition: Recommended by the IAB, these are the big, rectangular-shaped banner formats. Information: Particularly, the recent rectangular-shaped ad formats comprise: 300 x 250 IMU (Medium Rectangle) 250 x 250 IMU (Square Pop-up) 240 x 400 IMU (Vertical ...
Definition: Recommended by the IAB, these are the big, rectangular-shaped banner formats. Information: Particularly, the recent rectangular-shaped ad formats comprise: 300 x 250 IMU (Medium Rectangle) 250 x 250 IMU (Square Pop-up) 240 x 400 IMU (Vertical Read article →
Definition of advertising network A network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys. Information about advertising network Advertising networks provide a way for ...
Definition of advertising network A network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys. Information about advertising network Advertising networks provide a way for Read article →
Definition of ad blocking The blocking of Web advertisements, typically the image in graphical Web advertisements. Information about ad blocking While ad blocking has existed for several years, it is still estimated to be used by a ...
Definition of ad blocking The blocking of Web advertisements, typically the image in graphical Web advertisements. Information about ad blocking While ad blocking has existed for several years, it is still estimated to be used by a Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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